A Visit to London

Yang Qing–Communication University of China

Before I start this article, firstly I want to show my appreciation to both the University of Westminster and Communication University of China for giving me the chance to visit and study in London. Since the Olympic Game was held in London, it was really once in a blue moon chance to experience the event in the exotic border.

The 21-day visit to London had come to an end, but never would its impact on me. Sipping a cup of English tea, strolling along the Thames in the afternoon, I soon fell in love with London for its rich culture and profound history. My perception of London also grew as I explored more in the city.  

The cruise to the Greenwich began to sail on the Thames. There was no trace of the heavy smoke emitted from the chimney. Way ahead Tower Bridge shed huge shadow onto the river silhouetted against the sunset. To my surprise, many high-rise apartments or skyscrapers did not dominate the city as I used to expect. Instead, it retained more tranquil path flanked by European-style houses and quaint cafés. And I knew so well that British people must be proud of their royal culture, as the glory of the well-preserved Tower of London never faded away. Exquisite posters and advertisement of dramas, plays, exhibition could always find their way on the tube station wall, and one of them even led me to the fascinating The Phantom of the Opera. And that Taming of the Shrew played in the Shakespeare’s Globe survived hundreds of years seemed to tell me something. As I wandered around the corner at the Millennium Bridge, I saw a man strike up a tune at the street piano. All of a sudden, the picture above explained everything — that London, with its confidence, was willing to give up modernity but retain its classics and tradition.

“Cultural mosaic” was the phrase struck in my mind when I got along with the people here. People seemed to blend in quite well because London preserved the individuality of cultures. I heard songs played by Mexican street performer flow through the Metropolitan line. I threaded my way through the Trafalgar Square on the “Canadian Day”. I even got a bit confused when the waitress with a Polish accent explained to me which fish and chips tasted best. Racial diversity was not a problem here, for London was a tolerant city.

Yet, what impressed me most was London’s great courage to reposition itself in the international arena.

Great Britain was always a trendsetter in its past glory. Shakespeare made enormous influence on world literature; Glorious Revolution marked the advent of modern democracy; Adam Smith’s Wealth of Nation established the foundation of economics; Industrial Revolution accelerated social productivity. All these had tremendously changed the world we lived in. However, no longer was “the Sun Never Sets”. After Great Britain had reached a peak of colonization, it soon plummeted to the worst after the Second World War. Then it was steered back to revival in times of Margaret Thatcher, and flourished under the political manifesto of “New Labor, New life for Britain”, a slogan for repositioning Great Britain by Prime Minster Tony Blair. But today, London, as the capital of Great Britain, is eager to have a new image at the world stage more than ever.

Although Great Britain is undergoing a tough time now due to the Europe debt crisis, the Shard, the highest building in Europe, erected in the south bank of the Thames, was revealed to the world as a sign of British government’s determination to play a more significant role in global affairs. And I was so lucky to be right there on July 5, 2012 to witness the Shard’s inauguration. At this historical moment, under the splendid light show, I was standing by the Thames, among throngs of reporters, cameramen and the exciting crowd.

London still caught my eye and attracted world attention after I flew back to China. Without any doubt, the 2012 London Olympic was not only a party to inspire a generation but a fresh start as well. A great empire falls, but rises with confidence, tolerance and courage, a small but young nation.

The city of London was so awe-inspiring that I could not help captivating the best moments with my own camera. Thanks to the courses in Westminster University, we were able to compile them together. In general, the three-week studying was tough yet exciting, painstaking yet fulfilling.

I had never thought of producing a short video within four and a half days, from planning to shooting, then to editing, especially for me as a novice who had never undertaken one task. But in a group of four, we did it awesome.

Before we embarked on the task, our dear teacher Deborah gave plenty of advice on the details. London on the Move traced “London” by each letter. As a result, we searched every element in the city that greatly represented London. In order to be efficient, we chose the suitable sites and predicted numerous obstacles we would face before hand. In the end, we decided that “L” stood for the shape of the handle of the umbrella; “O” stood for the sign of the underground; “N” for newspaper; “D” for wildlife; another “O” for coffee and “N” for nationality. The video was finally presented in the form of a travelogue of a girl. When combined, L O N D O N constituted a whole picture of the city’s weather, transportation, journalism, ecological environment, leisure and racial diversity, which I thought, perfectly embodied the city’s features. During the workshop, it made me realize that what counted most was not the originality of the topic, but the novelty with which the ideas were presented. When the video was shown, a sense of success and satisfaction made it worth all the toil and trouble.

With the camera held in my hand, I lingered over the Thames until the last ray of sunlight disappeared from sight, trying to fully record the views. However, even the high-definition camera failed to do it, because the city of London required our hearts, rather than our eyes, to discover, to perceive and to savor its glamor.

21 days was far from enough to get the whole picture of London. But I really loved this program for the reason that it was a combination of in-class participation and out-class practice. The memory of this trip will never discolor with the charm of the city and its people.

2012-2013 CMC Projects

In 2012, China Media Centre continued to further its cooperation with the Chinese government at various levels and media organizations as well as academic institutions. It provided a total of 12courses for the above organizations including China’s Ministry of Defence, Beijing Municipal Government, Zhejiang Provincial Government, Shanghai Media Group, Tianjin Media Group, State Information Office, China Communication University, Ministry of Public Security, Guangzhou Municipal Government, Shenzhen Municipal Government, General Administration of Press and Publication, Wuhan Municipal Government and three summer school courses for media undergraduates from China’s top universities. All these projects turned out to be a great success. Not only have them promoted University of Westminster in China, they also help enhance the mutual understanding between UK and China.

In 2013, China Media Centre will continue its efforts to serve as the bridge between the two countries. At the moment, we have received requests from quite a number of Chinese organisations who want to send more delegations to our courses. Among them, many of them are our old clients who want to come back again for our high-quality courses and also new clients such as Shandong Media Group, Shenzhen Newspaper Group, Jiangsu Media Group, etc.

Innovation and creativity in UK broadcasting

This course, of which we have now delivered 50, is designed to introduce the TV producers from China to as many aspects of the subject as possible in a packed four weeks of lectures, visits and workshops, with the emphasis always on the practical and the detail. Starting with over-views from leading figures in the industry on the fast-changing media environment, the delegates were then given a series of presentations by the programme-makers themselves covering a comprehensive range of genres: from entertainment block-busters to children’s programmes, investigative journalism to quizzes, news and current-affairs to life-style and reality TV.

To pick just a few highlights from the schedule of 18 speakers:

  • Public and commercial broadcasting: past, present and most importantly, the future, by the high-profile commentator, former channel-head and presenter of BBC’s Media Show
  • A step-by-step description of the creative process by the person responsible for one of the most successful formats in history, the BBC’s Strictly Come Dancing, from brainstorm to transmission
  • An analysis of the ten things you need to know about an audience from the programme strategist of the world’s largest production company
  • Case-studies by award-winning documentary makers who use cutting-edge techniques and whose programmes have brought about social change
  • How to create channels and content for children of all ages or for niche audiences
  • Facing the challenge of new media and using it to reach audiences in innovative ways across the range of platforms
  • A master-class by a three-times-BAFTA winner on writing a production script and how to direct a studio, followed by a practical multi-camera exercise involving all the delegates recording a music performance

Every talk was intended to do more than just look in depth at particular examples of great television, but also to give the delegates clear insights into the skills, techniques and processes that underpin broadcasting in the UK, insights which they could take back with them to apply to their own programme-making in China.