Published by the University of Buckingham Press, China’s Media in the Emerging World is the latest work by the CMC’s director, Professor Hugo de Burgh. It will be launched at the Royal United Service Institute on 10 April 2018. It is available for purchase here.
China is challenging the mighty behemoths, Google and Facebook, and creating alternative New Media; 750 million people are on its Social Mediascape and there are a billion mobile phones deploying the innovative apps with which Chinese conduct their lives. Though late starters, already four of the world’s leading New Media companies are Chinese.
China’s old media – television, newspapers, radio – challenge the established powers, long thought unassailable, such as CNN and BBC. Produced in many languages on every continent, they are re-defining the agenda and telling the story China’s way. News and documentary are being followed by entertainment. The world’s biggest manufacturer of TV drama is now making its stories for export.
China’s Media tells you why and how; it investigates the Chinese media, their strengths and weaknesses, and how they are different. Abjuring the customary casual writing off of China’s media as ‘propaganda’, this book takes them seriously, explains their immense variety and diversity and enables us to get a handle on this new force in the world.
Edited by Professors Daya Kishan Thussu and Hugo de Burgh from the CMC, together with Professor Anbin Shi, Director of the Israel Epstein Center for Global Media and Communication at Tsinghua University, China Media Goes Global includes collaborations by researchers from the CMC and beyond. It will be published shortly and can be purchased from Routledge.
As part of its ‘going out’ strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it.
Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China.
Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China’s Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalisation is of wider interest.
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