| Date: |
9 September 2013Â -10 September 2013
|
| Time: |
9.00am – 7.00pm |
Organized by the India Media Centre and the China Media Centre of the Communication and Media Research Institute (CAMRI) of the University of Westminster, London
The notion of soft power, associated with the work of Harvard political scientist Joseph Nye, is defined as ‘the ability to attract people to our side without coercion’. Nye’s concept, whose focus is primarily on the United States, has been adopted or adapted by countries around the world. It has generated much debate about the capacity of nations to make themselves attractive in a globalizing marketplace for ideas and acheter levitra en bulgarie images.
This two-day international conference will explore competing and contrasting approaches to soft power in India and China, the world’s two fastest growing economies whose rise is set to reconfigure global power equations in a multi-polar world. The conference will discuss the American origins of the concept and how it has been extrapolated in non-American contexts, namely in India and China. Contributors to the conference will examine whether soft power needs to be de-Americanized and expanded to be more inclusive, and historicised to take account of the role of countries and civilizations, such as India and China, in the global communication sphere. India’s global cultural presence is primarily driven by its privately-owned creative and cultural industries – it is home to the world’s largest film industry, as well as a hub for the global IT industry. In the case of China, the state has taken the commanding role in promoting the country’s soft power to supplement its hard economic prowess, as the world’s second largest economy. This is evident in the Chinese government’s extensive investment in international broadcasting as well as in setting up Confucius Institutes around the globe.
The University of Westminster, which hosts the highest-ranked research department in media and communication in the UK, is home to specialist media research facilities in the China Media and India Media Centres. This pioneering attempt to discuss Asian soft power in a comparative framework will provide an opportunity to examine the strengths and limitations of the idea of soft power, deploying a multi-perspectival approach. Read more →
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