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Professor Hugo de Burgh recently gave short podcast interviews for the Foundation for Science and Technology. In this podcast, they discuss the China media centre, media and journalism in China, as well as collaboration between the UK and China. Here is the link to listen:

The Foundation for Science and Technology is a UK charity, providing an impartial platform for debate of policy issues that have a science, research, technology or innovation element. Established in 1977, the Foundation brings together Parliamentarians, civil servants, industrialists, researchers, learned societies, charities and others. It convenes discussion events and round tables, publishes a journal three times per year and regular blogs, and hosts a weekly podcast. It also organises the Foundation Future Leaders Programme, supporting the next generation of professionals from universities, industry and the civil service. In addition, the Foundation provides guidance on governance issues to Professional and Learned Societies.

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CAMBRIDGE UNIVERSITY LECTURE

The Director delivered the lecture CHINA THROUGH MEDIA to a large audience on 3rd March 2022.

This lecture was one in the China Centre Seminars. Previous lecturers have included Lord (Jim) O’Neill, Professor Jeffrey Sachs, Professor Rana Mitter and cialis acheter en ligne en especes a la livraison Lord (Stephen) Green of Hurstpierpoint.

The lecture gave an overview of the legacy media system and its overseas operations as well as Social Media, but focussed particularly on drama and entertainment because of what they reveal to us about Chinese society and culture today. There were clips from exciting dramas about corruption in high places, family sagas exposing conflicts in modern urban life and tales of clashes between modernising officials and peasantry in poverty stricken Ningxia.

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How can Chinese stories engage Western audiences?

Zhejiang is a culturally rich province and Hangzhou, a former capital of China, an important centre of creativity and levitra vs viagra vs cialis innovation. Screen talents from Zhejiang want to understand how they can plunge into the international market. They need both to develop stories and characters that could be successful in Anglophone and Chinese markets and understand the international platforms’ commissioning and distribution systems better. They want more opportunities to work directly with UK writers and producers.

On 26th March, China Media Centre was invited to make a presentation to the winners of Zhejiang’s 影视青年人才培养新光计划 Screen New Light Project. Screen New Light Project aims to support the local young screen directors, producers, and writers. Prof. de Burgh 戴雨果 and Dr Mi Miao 密淼 delivered 中国愿景中国故事如何吸引西方观众? Visions of China How can Chinese stories engage Western audiences?

They reviewed the political, commercial, and cultural factors behind international co-productions and shared thoughts on how better to tell stories of ordinary peoples’ lives to the world on screen. They identified some existing TV series as appropriate for remaking with Anglophone audiences in mind and examined past co-produced feature films to understand the reasons for their success or failure.


Popular dramas in China
Co-production films

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From A NIGHT IN THE LIBRARY to HELLO THE EARTH

Those are just two of the working titles for entertainment programmes developed for CCTV with the help of British screen project designers and developers over the past few months. The UK mentors analyse, and provide comments and suggestions for, the 30 concepts which won the Internal Idea Competition at CCTV. The best five concepts with the most potential among the 30 receive another five development sessions with their matched mentor in order to take the concepts into another level.

Because of COVID we have not received visitors from China for some time and have therefore developed online courses. In this case they were for some 100 producers, directors and editors from various channels and online platforms of CCTV.

Related topics covered in the courses include TV format development processes, big events coverage at BBC, audience research and story-telling. China Media Centre has been bringing British and Chinese screen creatives together for many years; British individual creatives and their companies have gone to China and done business there. Both sides hope that, as soon as the COVID situation eases, we can resume face to face courses and co-productions. British producers are as keen to make for the Chinese market, as Chinese are to adapt, for Europe and the USA, some of China’s vast screen production.

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HELPING SHENZHEN GOVERNMENT UNDERSTAND HOW TO DO BUSINESS WITH THE UK

China Media Centre has provided a series of 11 presentations for various departments of the Shenzhen City Government. 

These 11 presentations included 8 live online talks on 8 different topics ranging from digital governance in the UK, the rule of law in the UK, to urban planning. The three recorded sessions included fintech development and regulation. 

Among the experts from the UK to present to the online audience were Sir Terry Farrell CBE, the UK’s leading urban planner, Lord Faulks QC, judge former Minister of State for Justice, and Dr Glenn Crocker MBE, Executive Chairman of Biocity. Shenzhen City Government found the exchanges useful and inspiring.

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