The annual CMC academic conferenceÂ Chinaâ€™s Media Go GlobalÂ was held in September 2014Â at Tsinghua University. Co-sponsors were School of Journalism and Communication, Tsinghua University; Tsinghua-Epstein Centre for Global Media and Communication andÂ theÂ Chinese Association of Global Communication. Over 60 scholars and experts from different continents gathered to discuss Chinaâ€™s media internationalising. Keynote speakers included Professor Daya Thussu (India Media Centre, University of Westminster), Professor Anne-Marie Brady (University ofÂ Canterbury), Qu Yingpu (China Daily), Chen Lidong (CCTV) and Yan Chengsheng (International Cooperation Department of the State Administration of Press, Publication, Radio, Film and Television of the Peopleâ€™s Republic of China). The conferenceÂ was managed by Alja Kranjec.
A selection of the papers for publication as a special issue of an international, peer reviewed journal or book will be published in 2015.
As the initiator and chief organiser of the conference, Professor Shi Anbin, Associate Dean of Tsinghua School of Journalism and Communication, hosted the opening ceremony. Professor Liu Binjie, Dean of Tsinghua School of Journalism and Communication, stressed the application of Internet-thinking in the process of media convergence on the opening ceremony. Vice president of Tsinghua University Xie Weihe delivered a bi-lingual speech. He indicated the underlying significance of this conference, which is the effective communication between media in China and overseas. His English speech sparked long applause among the meeting-attendee.
Mr. Cairola Andrea from UNESCO expressed the willingness to see efficient information flow throughout the world. As co-chairman of the conference, Professor Hugo de Burgh welcomed the international participants. At the conference dinner he delivered a talk on the changing nature of studies of China and the Chinese media.
After the opening ceremony, Yan Chengsheng, Deputy Director-General of the International Cooperation Department of the State Administration of Press, Publication, Radio, Film and Television of the Peopleâ€™s Republic of China and Qu Yingpu, Deputy Editor-in-chief, China Daily, introduced the status quo of television and newspaper in China. Professor Daya Thussu from University of Westminster briefed on the future prospect of BRICS building new orders of information.
The conference consisted of nine panels. Scholars launched debate about â€œSoft Power in Foreign Soilâ€, â€œNational TV Stationâ€™s Effortsâ€, â€œReconstructing Chinese Narrative: Based on Global Communication and Public Diplomacyâ€, â€œComparing Journalism Practicesâ€, â€œNew Media, New Scenarioâ€ etc. These debating topics spanned from intercultural communication, public diplomacy, new media to TV and film studies. During the discussions, young scholars also displayed their newly-done researches by delivering themed speeches.