ALUMNI STORIES – Part 3: Zhao Ye 赵烨 New Media Anchor

I call myself a new media anchor. I direct, edit and cheap great britain pills viagra online create short video contents for big video platforms in China such as Tiktok and Bilibili (known in China as B website, one of the biggest Chinese video-sharing platforms for young audiences).

“When I studied at the University of Westminster for my MA degree in 2018, I worked as a project assistant for China Media Centre. I have never forgotten my time there. What I’ve learned from my experiences with CMC is to work hard and all your efforts will be paid back someday.”

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ALUMNI STORIES – Part 2: Zhang Zihao 张子豪 Format Developer of Hunan TV 湖南电视台

I was so excited to be admitted to CMC as an intern, I have to say, it was a special and spectacular experience for me. It was my first time to be fully exposed to the UK television culture, which has given me deep insights about the industry. As a project assistant, I help to coordinate academic and social activities for the Chinese delegates and also help with some translation and interpretation work. I was very fortunate to have the opportunity to sit in the lectures given by world-class producers and directors. I even managed to grab the opportunities to communicate and exchange some thoughts with some iconic figures in UK TV industry, which has significantly broadened my horizons and buy online pharmacy viagra shaped my views on how innovative skills can be used in the TV format development and production. This experience literately lit up the route of my future career and helped me to step into the television industry. Now I am a TV format developer at Hunan TV, one of the leading broadcasting corporations in China, responsible for format evaluation and market research. I have been successfully and constantly applying the knowledge and skills I acquired during the CMC internship into the workplace. I am proud to say, this experience was such an inspiration to me, it has built a bridge connecting the college learning with the real world. I love CMC and appreciate this opportunity. I also want to express my sincere gratitude to all the CMC professors and staff.

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ALUMNI STORIES – Part 1: Zhang Xi 张熙 Multimedia Reporter of China Central Television (CCTV) 中央电视台

As a multi-media reporter, I am currently working at the New Media Centre, China Central Television’s News Channel. I am doing interviews, writing, editing news items for CCTV’s news app. Many of my reports have gone viral and australia sildenafil been reposted widely online, winning hundreds of millions of hit and views. My study at the University of Westminster for my MA degree was an extremely valuable experience for me and I’m very grateful for CMC’s help and guidance. 

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Chinese students inspired by the UK’s Creative Industries

Chinese students inspired by the UK’s Creative Industries

Every year students from all over China come to London to attend one of the summer schools organised by the China Media Centre. This year we had the pleasure of welcoming students from the Communications University of China, Guangdong University of Foreign Studies, Shandong University, Hubei University and Beijing Normal University-Zhuhai campus.

Spanning over three weeks the summer schools are a unique chance for Chinese students to learn about the UK’s Creative Industries in one of the most exciting cities in Europe — London! Besides attending a series of lectures delivered by leading experts and academics in the field, the students also have the opportunity to explore the capital’s vibrant artistic and cultural scene by taking part in a guided tour of London’s famous graffiti sites, as well as visiting the National Gallery, the British Museum and whats the side effects of viagra Wembley Stadium. During the weekends they even venture to Greenwich, Brighton and Cambridge, in study trips organised by the CMC.

The courses usually start with Professor Hugo de Burgh delivering an introductory lecture of the UK’s media industry and the BBC’s role in British society.

Nino Cirone, former director R&D at Fremantle Media, lectures about the latest trends in TV and film in Britain and the USA.

Iain Overton, acclaimed author and investigative documentary maker, focuses on universal themes and structures in storytelling are important not just in fiction but also in documentary films.

Paul Youngbluth, expert on programme formats, discusses the latest trends in global entertainment.

Jacqueline Springer, Lecturer on Music at the University of Westminster, shows the students how different audiences and their taste help shape both the profile and the daily schedule of public and private radio stations in Britain.

David Morgenstern, former BBC Head Entertainment Development, explains in detail the process of developing a format for television from brainstorming to broadcast. It was a unique chance for the students to work in groups and come up with creative ideas for tv programmes.

David Sheppard, editor of Saatchi Gallery Magazine, provided a more detailed account of the creative industries and their relations to history, culture and politics in the UK.

Hugh Wooldridge, acclaimed theatre and television director, lectured on William Shakespeare’s legacy and the reasons for his continued cultural significance and global reach. David Sheppard, editor of Saatchi Gallery Magazine, provided a more detailed account of the creative industries and their relations to history, culture and politics in the UK.

The students’ creativity was put to the test by Maxine Relton, lecturer at West Dean College, who encourage them to develop their ideas into a work of art and design, by painting with different types of ink.

Paul Kenyon, BAFTA winning broadcast journalist and writer, draws on his own professional experience to show how exciting and rewarding (but also dangerous) can be the life of an investigative journalist.

Dr Li Jin, senior lecturer at University of Westminster, discusses in detail the latest developments in the gaming industry.

After learning about filming principles and techniques with Rob Benfield, former Senior Lecturer at UoW, the students need to complete the final task of producing in groups a short film that would capture the essence of London in just a few minutes. Their graduation depends on the successful completion of this challenging task!

Upon their return to China, some of our students shared their experiences with us:

“I am so pleased and privileged that the teachers at the University of Westminster helped me improve my self-confidence and determination to do something further in the field of media in the future!!! I remember our module leader’s thoughtful kindness and encouragement from beginning to the end, as well as Nino Cirone who highly encouraged me to go to the television station to show my talent in the graduation ceremony, Paul Kenyon who stimulated us not to be afraid of investigative journalism as before, now I rather want to have a try when I graduate! I also remember professor Hugo de Burgh who talked a lot with me about the academic sector of media and news as well as giving me many papers and books to read and think independently. I am so grateful for everything and hope to devote myself to the field of news media in the future to do something really significant!” —– Tian Yuchen, 2nd year undergraduate student of Journalism, Communications University of China

“Firstly, I’m deeply impressed by the curriculum of UoW, which is not only a comprehensive introduction of British cultural industry, but also intended to embrace critical thinking and creativity, especially the painting class and the ‘Hero’s Journey’. Secondly, through this study tour, London became my favourite city to visit again. Ancient Chinese thinkers raised the idea of ‘travel ten thousand li and read ten thousand books’. Undoubtedly, the study tour in the UoW added enormous charm to London’s cityscape through sightseeing. I found that London boasts vibrant and diverse dimensions. It means that the cultural industry in this city would enjoy an enormous potential. China has a lot to learn in its push for cultural industry. I hope that there will be closer exchanges and cooperation between UoW and CUC in a wide range of areas, in which I could have one more opportunity to visit the UoW again.” —– Liu Xiaoyan, student of MA in Journalism, Communications University of China

“My learning experience at the summer school of University of Westminster is an experience I will never forget. There are the most professional and interesting courses, the most senior and amusing lecturers, and a perfect learning environment. What I have learned here gave me a comprehensive understanding of the Creative Industries as well as clarifying my career plan. Besides, I would like to express my gratitude to Professor Hugo de Burgh, the two books he gave me are thought-provoking. London is a lovely city, and the University of Westminster is fabulous, miss everything there!” —– Li Yuchen, 2nd year student of Broadcast Journalism, Communications University of China

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