RECENT AND FORTHCOMING COURSES AT CMC
China Media Centre has designed a suite of courses which are especially, though not exclusively, designed for Chinese applicants.
This year we have held two separate sessions of our course ‘INNOVATION AND CREATIVITY IN THE UK MEDIA’ and two of ‘CITY BRANDING AND INTERNATIONAL COMMUNICATIONS’. They are aimed at mid-career professionals in, respectively, the broadcast industry and the public spokesperson track within regional and city government administrations.
 
Certificate ceremony March 2010; CMC INNOVATION2 coursE
 Each course includes a few days out with London; in Scotland, a programme introducing the visitors to Scottish public affairs has been hosted several times by John Brown, the PR expert who is brother to the recent Prime Minister. One of the courses for government officials visited Northern Ireland and the next one will be briefed in Cardiff on Welsh devolution.
Certificate ceremony March 2010; CMC CITY1 course; Ms WANG Hui, Director of Information Office of Beijing Municipality, receiving the certificate from Geoffrey Davies, Head of the Department for Journalism and Mass Communications, and Prof Hugo de Burgh, Director of China Media Centre.
 We are also recruiting to 3 summer schools for Chinese media undergraduates in July and August; applications received so far come from students at universities as diverse as Shandong University (where the Director is an Honorary Professor), Renmin University, Communications University, Guangzhou University of Foreign Studies and cialis kopen in zweden Shenzhen University.
Also planned for this year is a course ‘THE ORGANISATION AND SKILLS OF UK PUBLIC COMMUNICATION ‘, aimed at national level media specialists, and indications so far are that it will be attended by high ranking civil servants and the heads of public affairs of some of China’s largest state-owned corporations.
ACADEMIC CONFERENCE
In April 2010, CMC also held its annual academic conference at Regent Campus, this year titled CHINA’S SOFT POWER. Delegates attending from all continents engaged keenly with the topics under discussion.
 
 The dramatic economic growth in China has meant a renewed international influence. President Obama’s recent visit, and the effective establishment of the “G2,†marked international recognition of the fact that China is, today, a central actor in the world economy. Historically, economic power has always been accompanied by increasing international cultural influence – soccer, Hollywood and karaoke are just some of the things bequeathed by other big economies to the rest of the world. It is certain that China’s economic stature will also be reflected in the diffusion of Chinese culture.
This reality is already recognised by many in China and outside. The Chinese government has a “going out†strategy, aiming to make the Chinese language, Chinese culture, and the Chinese media more visible internationally. At the same time, broadcasters who were once content to buy programmes and copy western models are today planning to enter the international market place as sellers of their own products.
TEACHING THE MEDIA-a course at Chongqing’s XINAN UNIVERSITY OF POLICY & LAW
Geoffrey Davies, Head of Department of JMC, will lead a delegation of 4 lecturers to address media teachers from all over SW China in workshops to be held in early July. Prof Jeanette Steemers is a world expert on children’s’ television, David Dunkley Gyimah a specialist on New Media and Anthony McNicholas, who runs the BBC-History discussion list and is a specialist on Media and Communications.
LECTURE
The Director gave the opening address at a conference at Wolfson College Oxford on 10-11 June, AFRICA, CHINA AND THE WEST MEET: TOWARDS NEW FRAMEWORKS FOR MEDIA DEVELOPMENT. Among the very scholars from many countries giving papers were UW colleagues Dr Xin Xin and Dr Winston Mano.
Prof Hugo de Burgh will give a keynote speech at the 11th All-China Communications Conference, to be held at Peking University 9-12 July.
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