Every year students from all over China come to London to attend one of the summer schools organised by the China Media Centre. This year we had the pleasure of welcoming students from the Communications University of China, Guangdong University of Foreign Studies, Shandong University, Hubei University and donde puedo ordenar viagra mejor Beijing Normal University-Zhuhai campus.
Spanning over three weeks the summer schools are a unique chance for Chinese students to learn about the UK’s Creative Industries in one of the most exciting cities in Europe — London! Besides attending a series of lectures delivered by leading experts and academics in the field, the students also have the opportunity to explore the capital’s vibrant artistic and cultural scene by taking part in a guided tour of London’s famous graffiti sites, as well as visiting the National Gallery, the British Museum and Wembley Stadium. During the weekends they even venture to Greenwich, Brighton and Cambridge, in study trips organised by the CMC.
CUC students at UoW 
Lecture about Shakespeare’s influence in the UK and beyond 
Graffitti Tour 
Visit to Wembley Stadium 
Learning how to conduct tough interviews with Paul Kenyon 
Editing short films about London
The courses usually start with Professor Hugo de Burgh delivering an introductory lecture of the UK’s media industry and the BBC’s role in British society.
Nino Cirone, former director R&D at Fremantle Media, lectures about the latest trends in TV and film in Britain and the USA.
Iain Overton, acclaimed author and tadalafil vs viagra investigative documentary maker, focuses on universal themes and structures in storytelling are important not just in fiction but also in documentary films.
Paul Youngbluth, expert on programme formats, discusses the latest trends in global entertainment.
Jacqueline Springer, Lecturer on Music at the University of Westminster, shows the students how different audiences and their taste help shape both the profile and the daily schedule of public and private radio stations in Britain.
David Morgenstern, former BBC Head Entertainment Development, explains in detail the process of developing a format for television from brainstorming to broadcast. It was a unique chance for the students to work in groups and come up with creative ideas for tv programmes.
David Sheppard, editor of Saatchi Gallery Magazine, provided a more detailed account of the creative industries and their relations to history, culture and flagyl ca price online politics in the UK.
Hugh Wooldridge, acclaimed theatre and television director, lectured on William Shakespeare’s legacy and the reasons for his continued cultural significance and global reach. David Sheppard, editor of Saatchi Gallery Magazine, provided a more detailed account of the creative industries and their relations to history, culture and politics in the UK.
The students’ creativity was put to the test by Maxine Relton, lecturer at West Dean College, who encourage them to develop their ideas into a work of art and design, by painting with different types of ink.
Paul Kenyon, BAFTA winning broadcast journalist and writer, draws on his own professional experience to show how exciting and rewarding (but also dangerous) can be the life of an investigative journalist.
Dr Li Jin, senior lecturer at University of Westminster, discusses in detail the latest developments in the gaming industry.
After learning about filming principles and techniques with Rob Benfield, former Senior Lecturer at UoW, the students need to complete the final task of producing in groups a short film that would capture the essence of London in just a few minutes. Their graduation depends on the successful completion of this challenging task!
Graffitti tour in London 
Visit to Brighton
Upon their return to China, some of our students shared their experiences with us:
“I am so pleased and privileged that the teachers at the University of Westminster helped me improve my self-confidence and determination to do something further in the field of media in the future!!! I remember our module leader’s thoughtful kindness and encouragement from beginning to the end, as well as Nino Cirone who highly encouraged me to go to the television station to show my talent in the graduation ceremony, Paul Kenyon who stimulated us not to be afraid of investigative journalism as before, now I rather want to have a try when I graduate! I also remember professor Hugo de Burgh who talked a lot with me about the academic sector of media and news as well as giving me many papers and books to read and think independently. I am so grateful for everything and hope to devote myself to the field of news media in the future to do something really significant!” —– Tian Yuchen, 2nd year undergraduate student of Journalism, Communications University of China
“Firstly, I’m deeply impressed by the curriculum of UoW, which is not only a comprehensive introduction of British cultural industry, but also intended to embrace critical thinking and creativity, especially the painting class and the ‘Hero’s Journey’. Secondly, through this study tour, London became my favourite city to visit again. Ancient Chinese thinkers raised the idea of ‘travel ten thousand li and read ten thousand books’. Undoubtedly, the study tour in the UoW added enormous charm to London’s cityscape through sightseeing. I found that London boasts vibrant and diverse dimensions. It means that the cultural industry in this city would enjoy an enormous potential. China has a lot to learn in its push for cultural industry. I hope that there will be closer exchanges and cooperation between UoW and CUC in a wide range of areas, in which I could have one more opportunity to visit the UoW again.” —– Liu Xiaoyan, student of MA in Journalism, Communications University of China
“My learning experience at the summer school of University of Westminster is an experience I will never forget. There are the most professional and interesting courses, the most senior and amusing lecturers, and a perfect learning environment. What I have learned here gave me a comprehensive understanding of the Creative Industries as well as clarifying my career plan. Besides, I would like to express my gratitude to Professor Hugo de Burgh, the two books he gave me are thought-provoking. London is a lovely city, and the University of Westminster is fabulous, miss everything there!” —– Li Yuchen, 2nd year student of Broadcast Journalism, Communications University of China
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