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China Media Centre 2012 Autumn Seminar

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China Media Centre 2012 Autumn Seminar

Making the Voice Heard: CCTV Expansion Abroad

 

Speaker: Dr Si Si

Chair: Professor Hugo de Burgh

Date: Monday 3rd December 2012

Time: 1pm-3pm

Venue: A7.4, Harrow Campus

OPEN TO ALL

 

Abstract

This is an ongoing research project, in this presentation: Dr. Si Si will first lay out CCTV coverage rate and female viagra sale current issues out of China. She will then draw upon the main overseas strategies of CCTV. It is the official destination of CCTV overseas part to broadcast news and programmes and to build Soft Power of China. However, based on some interviews and reports from western world, she will present the debates regarding the destination of CCTV expansion abroad. Dr. Si Si will conclude with a few thoughts on both CCTV overseas expansion issues and the state-owned television broadcaster.

Dr. Si Si is currently a visiting academic fellow at Reuters Institute for the Study of Journalism, University of Oxford. She is an assistant professor in Media Management and Economics at China Conservatory, Arts Management Department. She is also a research fellow of Media Management & Transformation Center – East Asia Institute (MMTC-EA), Jonkoping University & Tsinghua University. She holds a PhD degree in media economics both from Communication University of China and Case Western Reserve University in the US.

She was a director of editorial department at China Business Update (2005-2008), a journal published by the Ministry of Commerce of China. From 2008-2009 she was a journalist of USA Sino News, covered all home court games of Cleveland Cavaliers 08-09 NBA season in the US.

Dr. Si Si is now leading one of a Key Projects of Beijing Municipal Commission of Education: ‘The Research on Media Industry Cluster in Beijing’. During her visiting at RISJ, she will research on CCTV expansion strategies in Europe. Her research interests are media economics, media cluster, media strategies and acheter cialis 40mg revenue in the context of television and new media.

 

More about China Media Centre and seminars see https://chinamediacentre.org. If you have any queries about CMC events, please contact Hong Li at hong.li@my.westminster.ac.uk

 

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China Media Centre 2012 Autumn Seminar

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China Media Centre 2012 Autumn Seminar

CASTING AN ‘OUTSIDER’ IN THE RITUAL CENTRE

Two Decades of Performances of ‘Rural Migrants’ in CCTV Spring Festival Gala Show

 

Speaker: Dr Yan Yuan

Chair: Dr Xin Xin

Date: Wednesday 28th November 2012

Time: 2pm-4pm

Venue: MHW A7.1 General Teaching, Harrow Campus

OPEN TO ALL

 

Abstract

For those who want to experience the power of the media ritual in contemporary China, the best example is China Central TV’s (CCTV) Spring Festival Gala Show, a televised ceremony aired on every Chinese New Year’s Eve since 1983. Previous studies have been focused on how this invented tradition wields its ritual effects to impose a hegemonic national identity and social order as part of the propaganda of the authorities. Very little, however, has been discussed about what made this official TV programme look like a ritual that was integral in the broader festivity of the year turning, and how its ritual authority has been historically constructed. One remarkable phenomenon in the broadcasting history of the Gala Show offered us an interesting angle to addresses this gap. From 1990 to 2011, a social character representing the increasing presence of rural migrants in Chinese cities arose as a central role on the stage of the Gala Show. Content analyses of two decades of performances related to this character demonstrate a four-stage scripting process in the portrayal of this ritual subject, including ‘demon intrusion’, ‘status reversal’, ‘status elevation’, and ‘grassroots celebrity’. Each stage enacted a different ritual mechanism in response to the agenda emerging in the according historical period of the Gala Show. Such a dynamic process exemplifies an important form of ritualised action in the media world: the persistent and strategic casting of the ‘social outsider’ in the ritual centre. By shedding light on this previously less developed domain, the case study reveals another layer of complexity of how the sacred power of the media ritual is constructed, negotiated, and sustained under the entanglement of multiple social forces.

 

Dr. Yan Yuan is a graduate of School of Media, Art, and Design at the University of Westminster. She finished her PhD in 2011 with a research titled: ‘A Different Place in the Making – Everyday Practices of Rural Migrants in Chinese Urban Villages’, which presents an ethnographic investigation into the place-making process through everyday life practices of Chinese rural migrants in their urban settlements and its influences on the formation of the migratory identity. Before her PhD, Dr. Yan Yuan was a vice-professor of School of Journalism and Communication at Huazhong University of Science and buy canada viagra super active online Technology in China. She also has many years of TV journalistic experience in China, including working as an investigative journalist for CCTV.

 

 

More about China Media Centre and seminars see https://chinamediacentre.org. If you have any queries about CMC events, please contact Hong Li at hong.li@my.westminster.ac.uk

 

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Innovation and creativity in UK broadcasting

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This course, of which we have now delivered 50, is designed to introduce the TV producers from China to as many aspects of the subject as possible in a packed four weeks of lectures, visits and workshops, with the emphasis always on the practical and the detail. Starting with over-views from leading figures in the industry on the fast-changing media environment, the delegates were then given a series of presentations by the programme-makers themselves covering a comprehensive range of genres: from entertainment block-busters to children’s programmes, investigative journalism to quizzes, news and current-affairs to life-style and reality TV.

To pick just a few highlights from the schedule of 18 speakers:

  • Public and commercial broadcasting: past, present and most importantly, the future, by the high-profile commentator, former channel-head and prix cenforce 50mg presenter of BBC’s Media Show
  • A step-by-step description of the creative process by the person responsible for one of the most successful formats in history, the BBC’s Strictly Come Dancing, from brainstorm to transmission
  • An analysis of the ten things you need to know about an audience from the programme strategist of the world’s largest production company
  • Case-studies by award-winning documentary makers who use cutting-edge techniques and whose programmes have brought about social change
  • How to create channels and content for children of all ages or for niche audiences
  • Facing the challenge of new media and using it to reach audiences in innovative ways across the range of platforms
  • A master-class by a three-times-BAFTA winner on writing a production script and how to direct a studio, followed by a practical multi-camera exercise involving all the delegates recording a music performance

Every talk was intended to do more than just look in depth at particular examples of great television, but also to give the delegates clear insights into the skills, techniques and processes that underpin broadcasting in the UK, insights which they could take back with them to apply to their own programme-making in China.


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China Media Centre 2012 Autumn Seminar Series 1

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China Media Centre 2012 Autumn Seminar 1

Media, Politics and Crisis Management in China

Speaker:  Dr Steven Guanpeng Dong  清华大学 董关鹏博士

Date: Thursday, 4th October 2012

Time: 2pm-4pm

Venue: A 7.4

OPEN TO ALL

 

Dr Steven Dong is the Chair and Director, Institute of Public Relations and Strategic Communications, Tsinghua University. Dr Dong is also Vice President, China Public Relations Association (CPRA) and Shorenstein Fellow on the Press, Politics and Public Policy, Kennedy School of Government, Harvard University.

 

More about China Media Centre and seminars see https://chinamediacentre.org/

If you have any inquiry about CMC seminars, please contact Hong Li at hong.li@my.westminster.ac.uk

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Soft Power and the Creative Industries: China and Britain

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Palace of Westminster

Wednesday, 25 April 2012

The Chinese Government has just committed itself to using ‘culture’ and ‘public diplomacy’ as a driver to increase global understanding about China. This reflects concern that China must do better in promoting its culture at home and abroad; recognition of the part that the creative industries will play in boosting domestic demand; determination that ‘made in China’ be replaced by ‘created in China’.

To demonstrate that commitment, Vice-President Xi Jinping recently attended the signing of a major creative industry deal between Shanghai Media Group and the famous USA Dreamworks Group. Vice-President Xi’s attendance was a sign of the grasp of the importance of the creative industries at the highest level.

The implications for Britain of these culture industry initiatives by China:

The British Government wants many more business links between the UK and Chinese creative industries. The UK is recognised as being one of the most advanced creative industry centres in the world and Chinese companies know this. The UK has been a global leader in cultural industries and public diplomacy since the foundation of the British Council and the BBC in the 1930s. The government of both countries are determined to increase cooperation.

The Forum was opened by Minister Zhao Qizheng, Chairman of the Foreign Affairs Committee of the CPPCC, and spokesperson for the CPPCC. Until recently head of the State Council’s Information Office, he is acknowledged as the pioneer of China’s public diplomacy.

The Forum on April 25 at the Palace of Westminster drew UK attention to the recent policy changes in China, extrapolated on the implications for Britain, and provided a valuable occasion for our creative businesses to identify opportunities, and for ministers and parliamentarians to understand the potential of China partnerships.

FINAL Soft Power and Creative Industries Programme

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