University of Westminster and buy propecia uk GDUFS To Deepen Educational Links

Original Article and Photo: Tong Xunyuan & Hu Zhaofang

Link [Chinese] – http://www.gwnews.net/article-66007.html

China Media Centre (CMC) director Hugo de Burgh discussed the development of the University of Westminster’s summer school programme for Chinese students during a visit to the Guangdong University of Foreign Studies (GDUFS) earlier this month.

The first cohort of GDUFS students visited London in August 2010 as part of a successful summer-long programme of practical journalism courses. Discussions on deepening this educational link took place in Guangzhou with Zhong Weihe, chancellor of the leading Chinese university.

Chancellor Zhong introduced GDUFS’s recent 45th anniversary celebrations to the visiting delegation, as well as the participation of its students in the Asian Games, beginning in Guangzhou today (Nov.12). Professor de Burgh expressed amazement at the changes that have occurred in the city, and his desire to return to the university to spend longer talking with students and staff. Chancellor Zhong, in turn, invited the CMC director back to deliver a lecture on the public communications, news and broadcast media field, an invitation which was readily accepted

Professor de Burgh and CMC China academic liaison, Zeng Rong, were welcomed to GDUFS by Chancellor Zhong and his colleagues Liang Jie, deputy director of the Office of International Relations, and Hu Wentao, party committee secretary of the School of News and Broadcast Journalism.

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Recent and purchase cheap levitra Forthcoming Courses at China Media Centre

RECENT AND FORTHCOMING COURSES AT CMC

China Media Centre has designed a suite of courses which are especially, though not exclusively, designed for Chinese applicants.

This year we have held two separate sessions of our course ‘INNOVATION AND CREATIVITY IN THE UK MEDIA’ and two of ‘CITY BRANDING AND INTERNATIONAL COMMUNICATIONS’. They are aimed at mid-career professionals in, respectively, the broadcast industry and the public spokesperson track within regional and city government administrations.

 clip_image003Certificate ceremony March 2010; CMC INNOVATION2 coursE

 Each course includes a few days out with London; in Scotland, a programme introducing the visitors to Scottish public affairs has been hosted several times by John Brown, the PR expert who is brother to the recent Prime Minister. One of the courses for government officials visited Northern Ireland and the next one will be briefed in Cardiff on Welsh devolution.

BCG_77Certificate ceremony March 2010; CMC CITY1 course; Ms WANG Hui, Director of Information Office of Beijing Municipality, receiving the certificate from Geoffrey Davies, Head of the Department for Journalism and Mass Communications, and Prof Hugo de Burgh, Director of China Media Centre.

 We are also recruiting to 3 summer schools for Chinese media undergraduates in July and August; applications received so far come from students at universities as diverse as Shandong University (where the Director is an Honorary Professor), Renmin University, Communications University, Guangzhou University of Foreign Studies and Shenzhen University.

Also planned for this year is a course ‘THE ORGANISATION AND SKILLS OF UK PUBLIC COMMUNICATION ‘, aimed at national level media specialists, and indications so far are that it will be attended by high ranking civil servants and niedriger preis viagra the heads of public affairs of some of China’s largest state-owned corporations.

ACADEMIC CONFERENCE

In April 2010, CMC also held its annual academic conference at Regent Campus, this year titled CHINA’S SOFT POWER. Delegates attending from all continents engaged keenly with the topics under discussion.

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 The dramatic economic growth in China has meant a renewed international influence. President Obama’s recent visit, and the effective establishment of the “G2,” marked international recognition of the fact that China is, today, a central actor in the world economy. Historically, economic power has always been accompanied by increasing international cultural influence – soccer, Hollywood and karaoke are just some of the things bequeathed by other big economies to the rest of the world. It is certain that China’s economic stature will also be reflected in the diffusion of Chinese culture.

This reality is already recognised by many in China and outside. The Chinese government has a “going out” strategy, aiming to make the Chinese language, Chinese culture, and the Chinese media more visible internationally. At the same time, broadcasters who were once content to buy programmes and copy western models are today planning to enter the international market place as sellers of their own products.

 

TEACHING THE MEDIA-a course at Chongqing’s XINAN UNIVERSITY OF POLICY & LAW

Geoffrey Davies, Head of Department of JMC, will lead a delegation of 4 lecturers to address media teachers from all over SW China in workshops to be held in early July. Prof Jeanette Steemers is a world expert on children’s’ television, David Dunkley Gyimah a specialist on New Media and Anthony McNicholas, who runs the BBC-History discussion list and is a specialist on Media and Communications.

LECTURE

The Director gave the opening address at a conference at Wolfson College Oxford on 10-11 June, AFRICA, CHINA AND THE WEST MEET: TOWARDS NEW FRAMEWORKS FOR MEDIA DEVELOPMENT. Among the very scholars from many countries giving papers were UW colleagues Dr Xin Xin and Dr Winston Mano.

Prof Hugo de Burgh will give a keynote speech at the 11th All-China Communications Conference, to be held at Peking University 9-12 July.

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Media Digest, May 14-20, 2010

Headlines

  • China issues white paper on Internet policy
  • Govt shuts down Internet bars before entrance exam
  • China Mobile to invest in People’s Daily Online
  • Welcome to the i-Party
  • Dating show contestant banned for sexy modeling?
  • World Cup poses a challenge for studios (world)
  • Games are going 3D in wake of Hollywood’s success (world)

China issues white paper on Internet policy

The Chinese government Tuesday published a white paper on its Internet policy, stressing the guarantee of citizens’ freedom of speech on the Internet and more intensive application of it. The white paper, released by the State Council Information Office, introduced facts of the development and use of the Internet in China, and elaborated on the country’s basic policies on the Internet.

The Chinese government actively advocates and supports the development and application of the Internet across the country, it said, stressing the government’s basic Internet policy: active use, scientific development, law-based administration and ensured security. By the end of 2009 the number of netizens in China had reached 384 million, 618 times that of 1997 with an annual increase of 31.95 million users. The Internet had reached 28.9 percent of the total population by the end of 2009, higher than the world average. Its accessibility will be raised to 45 percent of the population in the coming five years, it said. There were 3.23 million websites running in China last year, which was 2,152 times that of 1997.

Of all the netizens, 346 million used broadband and 233 million used mobile phones to access the Internet. They had moved on from dialing the access numbers to broadband and mobile phones. “These statistics make China among the top of the developing countries in developing and popularizing the Internet,” the paper said. The Internet has become an engine promoting the economic development of China. Information technology (IT) including the Internet and its industry has made significant contributions to the rapid growth of the Chinese economy, it said. In the past 16 years, the average growth rate of the added value of Chinese IT industry grew at over 26.6 percent annually, with its proportion in the national economy increasing from less than 1 percent to 10 percent, according to the paper. Meanwhile, the Internet has become an indispensable tool in people’s every-day life, it said.

According to a sample survey, in 2009 alone, about 230 million people in China gathered information using search engines, and 240 million communicated through real-time telecommunications devices. Also, 46 million Chinese people received education with the help of the Internet, 35 million conducted securities trading on the Internet, 15 million sought jobs through the Internet, and 14 million arranged trips via the Internet. The Chinese government is determined to further promote Internet development and application so that more people can benefit from the Internet, the paper said. “Chinese citizens fully enjoy freedom of speech on the Internet,” it said, adding that China’s websites attach great importance to providing netizens with opinion expression services. Over 80 percent of China’s websites provided electronic bulletin service. And there are over 1 million BBSs and some 220 million bloggers in China. According to a sample survey, over 66 percent of Chinese netizens frequently place postings to discuss various topics, and to fully express their opinions and represent their interests. “The Internet’s role in supervision is given full play,” the paper said.

Over the past few years, a great number of the problems reported through the Internet have been resolved. In order to facilitate the public’s reporting of corrupt and degenerate officials and suchlike, the central discipline inspection and supervision authorities, the Supreme People’s Court, the Supreme People’s Procuratorate and other relevant bodies have set up informant websites. The informant website of the Communist Party of China (CPC) Central Commission for Discipline Inspection and the Ministry of Supervision, and the website of the National Bureau of Corruption Prevention are playing an important role in preventing and punishing corruption and degeneration among officials. A sample survey found that over 60 percent of netizens had a positive opinion of the fact that the government gives wide scope to the Internet’s role in supervision, and considered it a manifestation of China’s socialist democracy and progress, the paper said. “The Chinese government believes that the Internet is an important infrastructure facility for the nation. Within Chinese territory the Internet is under the jurisdiction of Chinese sovereignty,” it said, stressing that the Internet sovereignty of China should be respected and protected.

According to the paper, computer crimes in China have been on the increase in recent years.

Public security departments dealt with 142 computer crime cases in 1998, 29,000 in 2007, 35,000 in 2008 and 48,000 in 2009. “China is one of the countries suffering most from hacking,” it said.

According to incomplete statistics, more than one million IP addresses in China were controlled from overseas in 2009, 42,000 websites were distorted by hackers. Besides, 18 million Chinese computers are infected by the Conficker virus every month, about 30 percent of the computers infected globally. National situations and cultural traditions differ among countries, and so concern about Internet security also differs, the paper said. “Concerns about Internet security of different countries should be fully respected,” it said.

The Chinese government will constantly adjust relevant policies to better match the inherent law and the objective requirements of the development and administration of the Internet, according to the paper. The 31-page document is divided into six sections: Endeavors to Spur the Development and Application of the Internet, Promoting the Extensive Use of the Internet, Guaranteeing Citizens’ Freedom of Speech on the Internet, Basic Principles and Practices of Internet Administration, Protecting Internet Security, and Active International Exchanges and Cooperation. (Xinhua 08/06/2010)

Govt shuts down Internet bars before entrance exam

The government of Linchuan district in Fuzhou, Jiangxi province, has temporarily closed down all Internet cafes in its jurisdiction in a bid to prevent students from getting distracted ahead of the college entrance examination.

The move implements a document issued by the district’s cultural affairs bureau last year, which stipulates that the business of Internet bars should be suspended during the college entrance exam, which takes place on June 7 and 8 every year, the Jiangxi-based New Legal News reported. Some local Internet cafe owners have been asked to shut down for nearly a month, the report said. A local cafe owner complained on tianya.cn, the country’s biggest online forum: “I will lose 10,000 yuan ($1,460) if my business is suspended for a month, when the cost of running the shop remains the same.” An insider at the Linchuan telecommunications office said Internet bar owners were notified before their web connections were snapped on May 10. A notice from the district government said the compulsory suspension of Internet cafs between May 10 and June 9 was to “protect Linchuan’s image as an education-developed region”.

Linchuan district, known for its outstanding educational tradition, attracts a lot of students from all over the province to go to school there. But Xiong Guanghui, head of Linchuan Internet Bars Plural Executive, denied there was any enforced action to close down Internet cafes. “We’re not authorized to shut down the cafes. Most of the owners suspended their business voluntarily,” he told China Daily on Monday. According to local media reports, the culture affairs bureau of Linchuan has been forcing Internet bar owners to sign an agreement every year since 2005, which claims they voluntarily agree to shut down their business temporarily. Residents of Lincheng county in Shanxi province are faced with a similar situation. Online complaints report that cables in all Internet bars in the county have been unplugged.

Unlike in Linchuan, this is the first time in Lincheng that Internet bars have been shut down ahead of the college entrance exam, said the local authority. Lincheng residents argue that students can also get distracted by karaoke bars, which remain open. A Lincheng government official surnamed He said he was not aware of the issue and refused comment. Although the suspension has triggered some criticism, parents whose children will be sitting for the coming exam are happy with the move. A Fuzhou resident surnamed Wang said he’s always worried his son will be distracted by Internet bars, and considers the government’s move “appropriate and effective”. Yi Shenghua, a lawyer from Beijing Yingke Law Firm, said forcing Internet cafs to shut down is against the law. “Government action should be restricted by law. It is illegal for the government to force the caf owners to suspend business without reaching agreements beforehand.” (China Daily 01/06/2010)

China Mobile to invest in People’s Daily Online

China Mobile will invest 20 million yuan ($2.93 million) to become a strategic investor in the People’s Daily Online, a government-backed online news portal planning a mainland listing, the Wen Wei Po reported on Thursday, citing mainland media reports.

China Mobile spokeswoman Rainie Lei told Reuters that the parent company had not heard of the investment plan, but an official announcement would be made in a timely manner if there was any major investment or acquisition. The People’s Daily Online may restructure its shareholding and speed up its listing process, the Chinese newspaper said, citing sources. People’s Daily Online President He Jiazheng declined to comment on the report but said the company was focusing on restructuring, the newspaper said.

Beijing had selected a number of state-backed online news platforms including Xinhuanet and Eastday.com to list shares to reduce government’s financial burden and to enhance competitiveness, the newspaper said. At least two online news platforms could issue A shares before the end of the year, the paper added. (Reuters 10/06/2010

Welcome to the i-Party

The Communication University of China’s branch of the Communist Party of China has launched a party newspaper for mobile phones. Intended as a way to “effectively harness the university’s professional strengths in the media realm to explore new avenues of party-building work,” the new paper was given a trial publication in 2009 before its formal launch at the beginning of this year.

In Chinese, the paper’s name is fairly straightforward: CUC Institutional Mobile Party Newspaper (中传机关手机党报). In English, the paper is called by the trend-chasing name i-Party. According to the university’s news portal, this name carries multiple levels of meaning. An explanation of “i-Party”: The letter “I” means “me” in English. It is the first letter of words such as “Internet” and “Information,” one of the symbols of the Information Age, a symbol of “me-media” in the New Media era, and is a sound-alike for “love” (爱). The lower-case “i” says that I am a member of the party, and the capitalized “Party” refers to the Communist Party of China in particular. “i-Party” means the party in the age of new media, that our party is keeping pace with the time. It also means that I and the Party are inseparable. Finally, it expresses love for the Party. Twelve issues have been published to date. A total of 3,600 MMS messages have been distributed to an audience that includes not just party members at the school, but students, teachers, and media professionals as well.

clip_image002The reports on i-Party do not claim that it is the first party newspaper prepared especially for mobile phones. But I’d be willing to bet that it’s the first to put a heart atop an “i” in its nameplate. (ww.Danwei.org 08/06/2010)

Dating show contestant banned for sexy modeling?

If You Are The One (非城勿扰), a dating program on Jiangsu TV, has produced some dodgy contestants, some of whom admitted afterward to pretending on be outrageous characters the show. Now, it is rumored that a Beijing model, Ma Nuo (马诺), who has modeled for Gome Electrical Appliances and for magazines such as Cosmopolitan, has come under fire for her remarks about only dating super rich guys. The rumor making the rounds is that SARFT has banned her appearances on future reality TV shows.

Ma Nuo’s famously said that she’d rather weep in a BMW than go for a ride on the back of a poor contestant’s bicycle. Then - shock! horror! - it emerged yesterday that a set of her ‘revealing’ lingerie photos has been found! The headline precludes that the two (getting banned and the sexy photos) could be related.

The proposed report is from Qingdao news net, via cqnews.com:

Ma Nuo became the center of attention after saying on If   You Are The One that she would rather ‘sit and cry in a BMW’ (宁愿坐在宝马车中哭泣). These sharp words made her more popular than ever, and after she left If You Are The One many TV stations fought after her, including Guizhou TV and Zhejiang TV. It is rumored around town that Anhui TV is proposing a rate usually given to a B-List actress to sign up Ma Nuo, and she is indeed a guest on the new version of Sunday Best (周日我最大) and its dating segment, It Was You (缘来是你). The first series of the successful new version of Sunday Best, together with Ma Nuo’s participation, saw viewing rates and click-through rates on the Internet go up steadily. Just as the production team were making the second series in secret, they were told that they had to halt Ma Nuo’s participation in the production of the programs.

It was also heard that the production crew of Zhejiang TV’s Singing and Dancing (越跳越美丽) will pause the making of episodes that shows Ma Nuo participating. Both Ma Nuo and her assistant claim that they haven’t heard about this, and that whatever comes next, they will arrange their

Sunday Best The most amusing part of this news report, however, is the headline, which reads: “Again Ma Nuo exposes large quantity of pictures taken in her underwear, rumored ban from SARFT” (马诺又曝海量喷血内衣照 传已遭广电总局封杀) The accompanying pictures to the article has no less than 30 pictures of Ma Nuo in underwear. Those who are familiar with online shopping for lingerie know that these are a series of photos she took for Lamiu, a Tokyo brand selling online in the mainland. The first one displayed on the Qingdao news net article is a shot of a Lamiu bra used in plunging dresses often seen on celebrities. Every subsequent photo comes from the Lamiu website, and the variations of

(Anhui TV’s Sunday Best program logo)

her turning around, her back, and the different sets of underwear modeled, which can hardly be constituted as clandestine photos, are reposted on the news website.

IMAG1242712101991372

(Zhejiang TV’s Singing and Dancing program logo)

(ww.Danwei.org 08/06/2010)

World Cup poses a challenge for studios

The greatest show on turf, the World Cup soccer tournament, kicks off Friday in South Africa for a month of sporting highs and lows. And for recession-dazed Europeans, the event is a welcome dose of free entertainment as government austerity measures sweep across the continent.

The organizers earn more than $3.4 billion from rights fees and sponsorships, while the billions of viewers will boost networks’ advertising revenues. Commercial channel ITV, which is sharing World Cup rights in Britain with the BBC, is forecasting a 25% rise in advertising revenue thanks to the tournament — more if England’s squad does well. The 25% revenue hike could amount to a $100 million windfall. While small-screen providers are caught up in World Cup fever, the U.S. studios view the event as a monthlong headache. The first two weeks of the tournament are the worst, since there will be matches at lunchtime, the afternoon and in primetime across Europe. “It’s a massive distraction, and if the country in question is playing, the business (in theaters) drops like a stone,” said Duncan Clark, Universal Pictures International’s executive vp distribution. “Counterprogramming is something we’ve done in the past because there are four or five other days between the games played. So you can do good business on those days if you’re prepared to accept a couple of down days.”

Female- and family-focused pictures are in favor as a Cup alternative. Disney opens the Kristen Bell romantic comedy “When in Rome” in Italy, Germany, Spain and the Netherlands in the first week of the tournament. (The picture earned just $33 million in North America after opening in January.) Paramount is offering “She’s Out Of My League” (released three months ago in North America to $32 million) in the major territories, including the U.K., Italy and France, and penciling in the European rollout of “Shrek Forever After” during the World Cup‘s quarterfinal stage. “It’s a tough one,” said Andrew Cripps, president of the studio’s international arm. “We certainly felt there’s an opportunity for a family-orientated film to get an audience, but there’s no question it’s a big challenge.” Fox is the only studio taking the Cup head-on by opening its male-oriented action tentpole “The A-Team” this weekend in 34 territories, including markets with teams in the tournament such as the U.K., Australia, Brazil, the Netherlands and Mexico.

To combat the drought in moviegoing, many theater owners have chosen to embrace the beautiful game and will screen matches in theaters. Countries such as Spain and Italy will offer 3D screenings of the games. International distributors will face another challenge after the July 11 World Cup final. The pack of top titles crammed into the first post-soccer weeks, including “The Twilight Saga: Eclipse” and “Toy Story 3,” risk creating a blockbuster bottleneck. (Reuters 11/06/2010)

Games are going 3D in wake of Hollywood’s success

With 3D movies boosting both audience experiences and box office coffers, videogame publishers are following Hollywood’s lead and developing 3D games to immerse players more into virtual worlds.

Game makers like Sony Computer Entertainment, Nintendo, Electronic Arts, Capcom, Take-Two Interactive, and Warner Bros. Interactive Entertainment will unveil stereoscopic 3D video games at the E3 Expo in Los Angeles next week where over 45,000 game industry professionals check out the big titles of the next year. “Gamers are the early adopters and once they experience games in 3D, they’re not going to want to go back,” said Oscar-winning producer Jon Landau, who worked with Ubisoft last year to release the first 3D console video game, “James Cameron’s Avatar.” Sony Computer Entertainment will publicly unveil its first big 3D PlayStation 3 video game, developer Guerilla Games’ Killzone 3, at E3 which is running from June 15-17. The latest installment in the bestselling science fiction shooter franchise has been developed from the ground up to take advantage of stereo 3D.

Developer Polyphony Digital is enhancing the upcoming “Gran Turismo 5” PS3 racing game into a 3D experience, which will also be on display at Sony’s booth. “3D is the natural progression of video game technology and it allows us to replicate the experience you have when driving a real car,” said Taku Imasaki, producer of “Gran Turismo 5,” Sony Computer Entertainment America. Anyone who owns a PS3 can download a free firmware upgrade to turn the game console into a 3D machine that will play both 3D video games and Blu-ray 3D movies. “When you play a (2D) video game today, it’s almost like you’re playing with one eye closed,” said David Coombes, platform research manager, Sony Computer Entertainment America.

Sony is practicing synergy across its electronics, video game and home entertainment divisions to get 3D into homes. Consumers who purchase any of the new 3D Bravia TVs, which will be released in the United States next month, will get a copy of Sony Pictures Home Entertainment’s “Cloudy with a Chance of Meatballs” Blu-ray 3D and a voucher for four PS3 games. Gamers can log onto the PlayStation Network Store and download 3D demos of “PAIN” and “MotorStorm: Pacific Rift” and full 3D versions of “WipEout HD” and “Super StarDust HD.” “3D gaming is an immersive experience that adds a new dimension to home entertainment and will help drive adoption of new 3D HDTVs like Sony’s Bravia,” said Mike Abary, senior vice president of Sony’s televisions and home audio video business.

Michael Cai, vice president of research at Interpret, authored a new report called “3D State of Union: Are Consumers Ready?” He found that 3D TV purchase interest among current PS3 and Xbox 360 owners doubles that of the general population. Overall, 13 percent of American households are interested in purchasing a 3D TV over the next 12 months. “Based on consumer data, we anticipate more than 4 million 3D TV sets to be sold in the United States in the next 12 months,” said Cai. When it comes to video games, Cai said big titles in the first-person shooter, racing, and action/adventure genres will drive consumer adoption of 3D gaming, as these genres will provide the most significant enhancements to the gaming experience.

Nintendo will make a big splash at E3 with the unveiling of its Nintendo 3DS portable game device, which will feature autostereoscopic 3D technology that allows viewers to experience 3D games without wearing special glasses. Thanks to its broad spectrum of gamers across all demographics, Cai found that 27 percent of male gamers and 19 percent of female gamers plan on buying a Nintendo 3DS when it comes out this fall. An additional 35 percent of male gamers and 37 percent of female gamers may buy the gaming device.

NVIDIA is another company that has been pushing stereo 3D experiences for PC games through its GeForce 3D Vision technology. The introduction of 3D laptops from companies like Asus and Toshiba has made it easier for gamers to get a 3D experience on the go. NVIDIA’s 3DTV Play, which allows 3D PC content to play on any 3D TV, has helped encourage more game developers to add stereo 3D to their games. “3D is becoming increasingly important in the gaming world, with 3D compatibility a function of all leading titles, and as we move forward content will align with a developing base of 3D-enabled consumer electronics devices,” said Patrik Pfandler, senior market analyst, Futuresource Consulting. (Reuters 10/06/2010)

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Ideas and Values Move between China and Western Societies:A seminar given by Prof. Greg Philo (24 March 2010)

China Media Centre

2010 Spring Seminar Series

How Ideas and Values Move between China and Western Societies

Speaker: Prof. Greg Philo

University of Glasgow, Research Director of home Glasgow Media Group

Date: Wednesday 24th March, 2010
Time: 2.00-4.00 pm
Venue: Lecture Theater 2  Harrow Campus

This lecture focuses on cross cultural perceptions and the processes by which ideas and values move between societies. It is based on research using focus groups, responses to questionnaires and interviews with 140 Chinese students, cultural workers and teachers. It will show how the experience of living in the UK can both alter prior expectations of the country as well as generating processes of critical reflection about the nature of both China and western societies. The participants focused on the evaluation of educational systems, the understanding of rights, law and social obligations and how these affected the current status of women. Social change does not result simply from exposure to new ideas, but cross-cultural contacts and experience can be factors in the movement away from traditional structures in that they highlight alternative ways of understanding the self in relation to others and new possibilities for social life.

Professor Greg Philo

Lecturer and Senior Lecturer (1987-92);

Reader (1992-2001)

Professor (2001-present).

Research Director, Glasgow University Media Unit (Glasgow Media Group).

Research:

Research interests are in the area of the media and cultural reception. Research in the past has centered on media presentations of industrial disputes and trade unionism, the Falklands War and Northern Ireland. Current research includes ESRC and other externally-funded research projects on political advertising, images of health and illness (including mental illness), migration and ‘race’ as well as risk and food scares.

Books

Philo, G.and Miller, D. (2001) Market Killing, Harlow: Longman

Philo, G. and Berry, M. (2004) Bad News from Israel, London: Pluto Press

Berry, M. and Philo, G. (2006) Israel and Palestine – Competing Histories, London:Pluto Press

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Enhancing creativity in German and Chinese publishing houses –A comparison (10 February 2010)

China Media Centre

2010 Spring Seminar Series

Title: Enhancing creativity in German and Chinese publishing houses –A comparison

Mania Strube

Speaker: Mania Strube (University of Hamburg),

Visiting Scholar click on this link in University of Westminster

Date: Wednesday 10th February, 2010

Time: 2.00-4.00 pm

Venue: A4-8,9    University of Westminster, Harrow Campus

Abstract:

The question of how to promote creativity is crucial for media companies all over the world. Not only the production of media products requires a constant need for creativity, also the increasing competitive pressure in the media industry makes continuous innovation necessary to achieve competitive advantages in the market (Picard, 2002). Against this background, it is surprising that there has not been developed a coherent theory of promoting creativity in the media industry. Only Küng (2004, 2008) has theoretically applied theories of creativity enhancement to the media industry at the organizational level. These works, however, do not consider cultural differences that influence the understanding and promotion of creativity (Lubart, 1999).

This presentation reports on a publication that adapts the concept of creativity enhancement to the media industry including a cross-cultural perspective. Factors of the work environment are identified that enhance creativity in different cultures. A survey is planned to test the framework on editorial staff in German and Chinese publishing houses.

Biography:

Mania Strube is a PhD student in media management from the University of Hamburg and a visiting scholar at the China Media Centre. She holds a business administration degree with a special focus on international management.

The presented publication is part of her dissertation “Internationalization strategies in the media industry – Creativity and learning in an intercultural context”. She has spent several research periods at the Shanghai Jiao Tong University and will return this March for the empirical survey of the publication.

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