If my former BBC boss Richard Sambrook was right to question the survival of 24-hour rolling television news in the social media age, (in a recent article co-authored with Sean McGuire –http://www.theguardian.com/media/2014/feb/03/tv-24-hour-news-channels-bbc-rolling), why are the Chinese authorities now hugely expanding their own such operations in order to get their message across overseas ?
China may have banished Western social media infrastructure (Facebook, Twitter, YouTube) to the generic viagra sale dark side of its Great Firewall, but its own social media apparatus – whether Weibo or Weixin – regularly outflanks state-run media in reporting breaking news, theraison d’êtreof conventional rolling channels for the past two decades.
It would therefore be easy to dismiss China’s “going global†initiative for its official broadcast media as a box-ticking soft power propaganda stunt, conceived by bureaucrats in offices far from the TV transmission gallery – or, as Professor Rana Mitter suggested in a BBC/Reuters Institute seminar last year (http://www.bbc.co.uk/academy/journalism/article/art20131202162143961) , a mere placeholder for a possible future strategy. Read more
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