Enhancing creativity in German and discount prescription viagra Chinese publishing houses –A comparison (10 February 2010)

CMC

China Media Centre

2010 Spring Seminar Series

Title: Enhancing creativity in German and Chinese publishing houses –A comparison

Mania Strube

Speaker: Mania Strube (University of Hamburg),

Visiting Scholar click on this link in University of Westminster

Date: Wednesday 10th February, 2010

Time: 2.00-4.00 pm

Venue: A4-8,9    University of Westminster, Harrow Campus

Abstract:

The question of how to promote creativity is crucial for media companies all over the world. Not only the production of media products requires a constant need for creativity, also the increasing competitive pressure in the media industry makes continuous innovation necessary to achieve competitive advantages in the market (Picard, 2002). Against this background, it is surprising that there has not been developed a coherent theory of promoting creativity in the media industry. Only Küng (2004, 2008) has theoretically applied theories of creativity enhancement to the media industry at the organizational level. These works, however, do not consider cultural differences that influence the understanding and promotion of creativity (Lubart, 1999).

This presentation reports on a publication that adapts the acheter lasix a la pharmacie concept of creativity enhancement to the media industry including a cross-cultural perspective. Factors of the work environment are identified that enhance creativity in different cultures. A survey is planned to test the framework on editorial staff in German and Chinese publishing houses.

Biography:

Mania Strube is a PhD student in media management from the University of Hamburg and a visiting scholar at the China Media Centre. She holds a business administration degree with a special focus on international management.

The presented publication is part of her dissertation “Internationalization strategies in the media industry – Creativity and learning in an intercultural context”. She has spent several research periods at the Shanghai Jiao Tong University and will return this March for the empirical survey of the publication.

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