Month: March 2011

“To the Yellow Crane Pavilion With Our Leaky Umbrella: Reflections on the Future for Chinese Media” – Professor Hugo de Burgh’s inaugural lecture

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dfsDate: 6 April 2011 6.00pm – 6 April 2011 7.00pm
Location: The Old Cinema, University of Westminster, 309 Regent Street, London W1B 2UW
Speakers: Professor Hugo de Burgh

As China recovers from the Great Leap Backwards and acheter du cialis a bienneamoxil en ligne re-establishes herself as a leading civilisation, what parts will the media play? And will the categories and framings that we Anglo-Americans are accustomed to applying – our leaky umbrella – help us to understand them? In examining these questions, Hugo de Burgh takes examples from newspapers and the internet, television and periodicals as illustrations of the Chinese communications revolution.

Hugo de Burgh is Professor of the Study of Journalism at the University of Westminster and Director of the China Media Centre. The Chinese Ministry of Education has appointed him a Professor at Tsinghua University under the PRC Government’s 985 Programme.

The lecture will be followed by a drinks reception in Fyvie Hall.

RSVP to: Register online on <http://www.westminster.ac.uk/about/news-and-events/events/2011/to-the-yellow-crane-pavilion-with-our-leaky-umbrella-reflections-on-the-future-for-chinese-media-the-inaugural-lecture-of-professor-hugo-de-burgh>

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Chinese Officials Study ‘City Branding’ at the University of Westminster

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Delegates from Chinese officialdom have visited the University of Westminster to take part in our multi-disciplinary course designed to explain the ways in which British cities seek to promote themselves. The course drew upon the examples of London and other large cities in the UK, with contributions from top figures in London’s municipal government. Introductory lectures were offered on the nature of British media, as well as the techniques used in successful media handling. There was interview training, including opportunities to undertake individual interviews with our expert, a former BBC journalist. Delegates also considered the opportunities – and threats – presented by new media, and the power of photography.

Beyond the university, attendees heard from top advertising and PR experts, as well as from the people who handle communications in London (including Westminster, the area which includes most of central London’s attractions), Glasgow and pharmacie en ligne allemagne kamagra Belfast. Field visits were made to destinations across the UK, with opportunities to see the reality behind the UK’s most notable “city brands”.  The course concluded with discussion of the delegates’ experiences during their time in the UK, and they had an opportunity to put their questions to a panel of experts from the worlds of media and branding.

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Senior China Government Communications Officials Visit the University of Westminster

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One of the most high-powered delegations of Chinese officials spent time at the University of Westminster learning some of the skills that help UK communications professionals engage the media and public in a digital age. They attended a two-week course run through the University of Westminster’s China Media Centre during which time they heard from WPP CEO Sir Martin Sorrell, former-PM Gordon Brown’s spokesman, Simon Lewis, and award-winning journalist Heather Brooke, whose Freedom of Information campaign to disclose MPs’ expenses had led to major reform.

Seminars were led by Edelman’s new Chief Content Officer and former BBC Director of Global News Richard Sambrook, Crisis Communications expert Mike Regester and Director of Communications at the Department for Business, Innovation and skills Russell Grossman. Barclay’s Corporate Affairs Director Howell James and the BBC’s Senior Communications Advisor Donald Steel hosted sessions, as did senior officials at the Central Office of Information and senior partner at Portland Communications, Martin Sheehan. The Office of the First Minister in the Welsh Assembly Government organised a briefing for delegates in Cardiff on the management of communications and cialis 20mg price comparison media relations in a devolved administration, and delegates also met the All Party Parliamentary China Group in Parliament.

Professor Colin Sparks, director of CAMRI, the university’s centre for global media and social change, introduced the UK media system, while Professor Hugo de Burgh, founder and director of the China Media Centre, lectured on the representation of China in the UK media.

Delegates were all ministerial spokespersons – officials who represent their Secretaries of State and Ministers in public and are themselves senior career politicians.

The two-week course was designed and led by former BBC Director of Communications Sally Osman in partnership with Dr. Zeng Rong of the China Media Centre. Project organisation was by Alja Kranjec.

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