China Media Centre organised a briefing on UK policy development and communication for a group of senior Chinese political editors in May 2015. The Editors, whose number included the Editor of the journal of the Central Committee of the Communist Party of China, Qiushi, visited the UK in order to engage the policy worlds of the English speaking countries in debate on economic, social and constitutional ideas. They were also here to learn how they can promote discussion and contributions to policy-making in China. Among others, they met Lord Saatchi, Lord Heseltine, the editors of Prospect and The Spectator. They visited think tanks such as the IEA and heard lectures from leading political scientists who specialise in policy generation and communication.
Shanghai Media Group, a leading Chinese communications corporation, sent a delegation of 15 young TV producers and directors to us to learn more about the creative process. Under our guidance they developed four potential programme formats. One proved to be a big weekend entertainment hit, generating enormous advertising revenue for SMG.
The challengeIn the past, programme development in China was haphazard: there was no system, no structure and no established process to develop an idea into a programme, much less maximise the success of a new format. Shanghai Media Group (SMG) had heard about UK producers and understood that development – turning an idea into a format – was an established practice in the UK. SMG wanted to learn the techniques to control and shape an idea to highlight its strengths, eliminate flaws and maximise the creativity of the team developing the idea. They tasked the China Media Centre (CMC) with creating a mentoring course that offered both a strategic outlook and practical production techniques, but above all one that taught the members how to develop successful ideas. Read more
The Party Secretary of SMG, Wang Jianjun made a speech praising the China media Centre of the University of Westminster for its major contribution to SMG’s development and growth. Ms Wang was speaking at the Feedback Conference on 31 October where television producers who had recently attended Television Programme Innovation and New Media in the UK reported back to several hundred of their peers and leaders. Also congratulating CMC and the UW was Mr Huang Weimao, Deputy Director of the Shanghai Office of Foreign Expertise, in a speech in which he made many references to the special position of the UW in China as the adviser and consultant to media. Six teams of producers presented what they had achieved in London, illustrating copiously and the Team Leader. Showed a short film about their life in London. Team members made many references to individual instructors on the CMC course and the Director and Senior Research Fellow Zeng Rong were clapped and cheered, accepting on behalf of all CMC staff and instructors the appreciation and thanks of the SMG producers. Read the latest CMC news
CMC was asked to help to arrange a visit for Minister Leng Rong, who is the Director of Central Committee’s Party Literature Research Center and Political Adviser to President Xi Jingping, when he came to the UK in the beginning of July. Minister Leng serves as Standing Vice-President and Deputy Secretary of Party Group of the Chinese Academy of Social Sciences since 2004, Chairman of Association of China Scientific Socialism since 2008 and Chairman of the CPC Literature Research Association since 2009. Minister Leng visited various think thanks, including RUSI and Chatham House, and met with Professor Arne Westad of LSE Ideas. He made a brief visit to Scotland with the CMC Director and Dr Zeng Rong.
Paul Jackson investigates the TV industry in China and the British producers trying to tap this enormous market. As China reaches out to the West for new formats, how are those ideas changed to reflect Chinese tastes and cultural sensitivities and which shows become winners with the audience? Paul Jackson also discovers how programme makers within China are trying to create original content and bring it to our screens too. http://www.bbc.co.uk/programmes/b044jh6n Please check out on BBC iplayer. The programme shows why the University of Westminster’s China Media Centre is well-known in China – the numerous media contacts cascade their impressions throughout the media and education worlds - and indicates the impact that China Media Centre has had when applying its research and expertise to the subject of that research.