Soft Power and the Creative Industries: China and Britain
Palace of Westminster Wednesday, 25 April 2012 The Chinese Government has just committed itself to using ‘culture’ and ‘public diplomacy’ as a driver to increase global understanding about China. This reflects concern that China must do better in promoting its culture at home and abroad; recognition of the part that the creative industries will play [...]
Jeremy Paxman and Bai Yansong spoke at the Future of Public Media workshop in Beijing
China Media Centre hosted leading TV stars as they shared insights on the opportunities for potential China-UK media partnerships Jeremy Paxman (principal news and current affairs presenter, BBC), Wang Hui (Head of Communications, City of Beijing) in the chair, Bai Yansong (principal news and current affairs presenter, CCTV) Jeremy Paxman and China’s leading current affairs presenter and writer Bai Yansong joined Paul Jackson [...]
Chinese Officials Study ‘City Branding’ at the University of Westminster
Delegates from Chinese officialdom have visited the University of Westminster to take part in our multi-disciplinary course designed to explain the ways in which British cities seek to promote themselves. The course drew upon the examples of London and other large cities in the UK, with contributions from top figures in London’s municipal government. Introductory [...]
Senior China Government Communications Officials Visit the University of Westminster
One of the most high-powered delegations of Chinese officials spent time at the University of Westminster learning some of the skills that help UK communications professionals engage the media and public in a digital age. They attended a two-week course run through the University of Westminster’s China Media Centre during which time they heard from WPP [...]
University of Westminster and GDUFS To Deepen Educational Links
[NOV 12, 2010] China Media Centre (CMC) director Hugo de Burgh discussed the development of the University of Westminster’s summer school programme for Chinese students during a visit to the Guangdong University of Foreign Studies (GDUFS) earlier this month.
