Shanghai Media Group, a leading Chinese communications corporation, sent a delegation of 15 young TV producers and directors to us to learn more about the creative process. Under our guidance they developed four potential programme formats. One proved to be a big weekend entertainment hit, generating enormous advertising revenue for SMG.

The challenge

SMG photoIn the past, programme development in China was haphazard: there was no system, no structure and no established process to develop an idea into a programme, much less maximise the success of a new format. Shanghai Media Group (SMG) had heard about UK producers and understood that development – turning an idea into a format – was an established practice in the UK. SMG wanted to learn the techniques to control and shape an idea to highlight its strengths, eliminate flaws and maximise the creativity of the team developing the idea. They tasked the China Media Centre (CMC) with creating a mentoring course that offered both a strategic outlook and practical production techniques, but above all one that taught the members how to develop successful ideas. Read more
Shanghai Media Group

Shanghai Media Group

CMC and SMG Nov14The Party Secretary of SMG, Wang Jianjun made a speech praising the China media Centre of the University of Westminster for its major contribution to SMG’s development and growth. Ms Wang was speaking at the Feedback Conference on 31 October where television producers who had recently attended Television Programme Innovation and New Media in the UK  reported back to several hundred of their peers and leaders. Also congratulating CMC and the UW was Mr Huang Weimao, Deputy Director of the Shanghai Office of Foreign Expertise, in a speech in which he made many references to the special position of the UW in China as the adviser and consultant to media. Six teams of producers presented what they had achieved in London, illustrating copiously and the Team Leader. Showed a short film about their life in London. Team members made many references to individual instructors on the CMC course and the Director and Senior Research Fellow Zeng Rong were clapped and cheered, accepting on behalf of all CMC staff and instructors the appreciation and thanks of the SMG producers. Read the latest CMC news


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