China Media Centre 2016 Winter Seminar – Prof Qian Yufang, Zhejiang University of Media and Communications, China


Speaker: Prof Qian Yufang

Research Centre for Discourse and Communications,

Zhejiang University of Media and Communications, China

Date: Wednesday, 7 December 2016

Time: 14:00 – 16:00

Venue: RS 501, 309 Regent Street W1B 2HW

Chair: Professor Chang Xiangqun


Abstract: The past few decades have seen corpus linguistics emerging as a new and dynamic social research method. Text corpora provide large databases of naturally-occurring discourse, enabling empirical analysis of the actual patterns of language use; and, when coupled with (semi-)automatic computational tools, the corpus-based approach enables analysis of a scope not otherwise feasible. Examples of real life language use are collected, in order to support or negate the researcher’s hypothesis. Corpus access software can not only demonstrate the nonobvious in a single text, but expose ‘hidden thoughts’ beyond the researcher’s expectation. Corpus investigation is useful for critical linguists, because the observed frequent repetitions help the researchers to identify and make explicit descriptions of texts. Corpora can play an extremely important role in critical social research, allowing researchers to identify objectively widespread patterns of naturally occurring language and rare but telling examples, both of which may be overlooked in a small-scale analysis.

Key words: corpora, media discourse, research method, corpus analytical tools

Biography: Qian Yufang, Professor and Head of the Research Centre for Discourse and Communications, Zhejiang University of Media and Communications, China. Her research interests include discourse studies, discourse communication and corpus linguistics. Her book Discursive constructions around terrorism in the People’s Daily and The Sun before and after 9.11, Oxford Peter Lang, won the National Prize for Outstanding Achievement of Social Science, which is the top governmental prize for social science in China. She has published series of journal articles on corpus-based media discourse analysis. She has completed two Ministry of Education Social Science Projects. She is currently directing one China National Social Science Foundation Project. In 2013, she was appointed as an expert of appraisal for National Social Science Project; in the same year, she was appointed as the member of Teaching Guiding Committee for College Foreign Language Majors under the Zhejiang Provincial Department of Education. In 2014, she was awarded as Provincial Excellent Teacher by Zhejiang Provincial Government.

If you have any inquiry about CMC events, please contact Alja Kranjec at:

Event: Family and State in Britain and China: Lessons for Policy-Makers in Welfare

The Resolution Foundation and the China Media Centre, University of Westminster, would like to invite you to meet Professor Alan MacFarlane, the Cambridge anthropologist, one of the great experts on family structures and how they shape societies. We are inviting him to go further and investigate what the means for the welfare state in countries with different social structures

The Resolution Foundation is looking to apply MacFarlane’s analysis of the evolution of English society to the understanding of present social issues. The University of Westminster’s China Media Centre has drawn upon MacFarlane to explain Chinese politics and the distinctive institutions of Chinese society. We believe that many others are and will find his insights valuable in helping interpret social phenomena and devise policy prescriptions.

To share our interest in his work and to provide an opportunity to discuss it, we have invited Professor MacFarlane to introduce two seminars (15th June and 27th June) and to debate with an invited audience. There will be two primed discussants at each seminar; Professor Pat Thane and Lady Stroud of Fulham will be present at the first one.

Seminar 1

Wednesday, 15 June, 6-7.30pm, with refreshments available from 5.30pm

This event on will focus on how the UK’s approach to social policy is rooted in the exceptional nature of the Anglophone family system.

Sign up for Lecture 1

Seminar 2

Monday, 27 June, 6-7.30pm, with refreshments available from 5.30pm

This event, on Monday 27 June, will focus on how current Chinese policy choices derive from cultural assumptions that contrast sharply from the UK and the West.

Sign up for Lecture 2

Both lectures will be held at:
Resolution Foundation
2 Queen Anne’s Gate
London, SW1H 9AA

We very much hope that you will be able to attend this event at the Resolution Foundation. We have a limited number of places available, and we highly advise you to respond by 27th May to secure your place.

With best wishes

David Willetts
Executive Chairman
The Resolution Foundation

Hugo de Burgh
The China Media Centre, University of Westminster

#CCGGC: China and the Changing Geopolitics of Global Communication

China and the Changing Geopolitics of Global Communication

Date: 9 April 2016
Time: 9:00am-5.00pm
Location: 35 Marylebone Road, London, NW1 5LS

Conference organised by:
China Media Centre, University of Westminster
Managing Department of Social Sciences, Communication University of China
Faculty of International Media, Communication University of China

Featured Speakers:

  • Pál Nyíri, Professor, Vrije Universiteit, Amsterdam
  • Garrie van Pinxteren, Senior Research Fellow, Leiden Academic Centre / Netherlands Institute of International Relations Clingendael
  • Jiang Fei, Professor, Chinese Academy of Social Sciences
  • Anthony Fung, Professor, the Chinese University of Hong Kong
  • Daya Thussu, Professor of International Communication, University of Westminster
  • Zhang Lei, Professor, Communication University of China
  • Hugo de Burgh, Director, China Media Centre, University of Westminster

The growing global presence of China has impacted on many aspects of life in the contemporary world, including the geo-politics of global communication. Since 2006, China has been the largest holder of foreign-currency reserves, estimated in 2015 to be more than $3.3 trillion. According to the International Monetary Fund, China’s Gross Domestic Product surpassed that of the United States in 2014, making it the world’s largest economy in purchasing-power parity terms, while its currency, the Renminbi, was admitted by the IMF into its reserve currencies basket in 2015, joining the club of the world’s other four elite currencies: Dollar, Euro, Pound and Yen.

As part of China’s ‘going out’ strategy, $7 billion has been earmarked for external communication, including the expansion of Chinese broadcasting networks such as CCTV News. In the cyber world too, China has demonstrated extraordinary growth: in 2015, half of China’s 1.3 billion people were online, making it home to the world’s largest number of internet users, and three of the top ten internet-based companies were Chinese.

China is now one of the biggest aid donors and a driving force behind BRICS, the group of large non-Western nations (Brazil, Russia, India, China and South Africa) which has established a BRICS Bank to fund developmental projects. China has also set up the Asian Infrastructure Investment Bank and its recent initiative of ‘One Belt, One Road’, reviving the historical legacies of the land and maritime silk routes, encompasses more than 100 countries in Asia, Africa and Europe. These projects, potentially rivalling the Western-dominated Bretton Woods institutions, such as the World Bank and the IMF, raise interesting possibilities in relation to geo-political and global governance issues.

While US conglomerates continue to dominate the global media landscape, including digital media, other major non-Western powers, notably China, have emerged onto the global scene, complicating discourses of media, development, geo-politics and governance. This phenomenon of Chinese media globalisation and its impact on global communication has so far largely escaped academic scrutiny, partly because the focus of much international scholarship has been on the issue of censorship and media regulation in China.

This pioneering conference assesses the impact of the ‘peaceful rise of China’ on the geo-political environment and poses questions about its effect on global communication. While recognising the limitations of a media system that operates within a one-party state with its attendant regulatory and control mechanisms, there is ample scope to evaluate how Sino-globalisation is contributing to enriching the political, cultural and economic discourses globally. Will the growing globalisation of China help redress the imbalance in media flows and thus contribute to a pluralistic media globe?

China Media Centre Spring 2016 Seminar: Prof Michel Hockx (SOAS, University of London)

Speaker: Prof Michel Hockx (SOAS, University of London)
Date: Wednesday, 24 February 2016
Time: 14:00 – 16:00 (with refreshments to follow)
Venue: A6.03
Chair: Dr David Feng


This paper surveys the development of online creative writing in Mainland China in the past fifteen years. It demonstrates how online communities are bringing about unprecedented changes in the structure of the Chinese literary field, both through literary and aesthetic innovations and through challenges to the established system of publishing. Both high-end and low-end forms of literary production are taken into account. The Chinese phenomena are discussed against the background of recent debates in western scholarship about the concept of “world literature,” which so far have largely excluded online texts.


Michel Hockx (b. 1964) is Professor of Chinese at SOAS, University of London, and founding director of the SOAS China Institute. He studied Chinese language and literature at Leiden University in The Netherlands, and at Liaoning and Beijing Universities in China. His research focuses on modern and contemporary Chinese literary communities, their publications, their values, and their interaction with state regulators. He has also published on modern Chinese poetry. His most recent monograph, Internet Literature in China, came out with Columbia University Press in 2015.

If you have any inquiry about CMC events, please contact Alja Kranjec at:

Event: Co-Production Opportunities in China: A Workshop (21 October 2015, Regent Street Campus)

The China Media Centre will be organising an event on Wednesday, 21 October 2015, from 4 PM to 6 PM, followed by a reception from 6 PM through to 7:30 PM. This event will be held at the Fyvie Hall on the Regent Campus (309 Regent Street) of the University of Westminster.

Co-production Opportunities in China – A workshop
sponsored by Shanghai Media Group
with participation of associates from the BBC and Royal Shakespeare Theatre

Ms Wang Jianjun, President of Shanghai Media Group will be visiting the University of Westminster to present a workhop raising issues relating to Co-production Opportunities in China. The workshop will consider:

  • How can co-production between the UK and Chinese TV and performance industries be increased and improved?
  • How are Chinese media policies changing the commercial environment?
  • What are Chinese TV channels and VOD platforms looking for from foreign producers?

This event will be an opportunity for media companies to share their views on these matters. It help shape Shanghai Media Group’s future relationship with the UK television industry and provide an overview on what sorts of content UK production companies can pitch to the SMG’s family of channels.

There will also be briefings from policy experts in relevant fields, including China media, its recent policies, and market strategies.

Please note: Places are limited.
Reserve your place now (on EventBrite)