The CMC’s ‘Knowledge Transfer’ programme encompasses a variety of initiatives aimed at strengthening academic, professional and cultural exchanges between the UK and China. Recent projects include…
Innovation, Creativity and Programme Development in UK Television
The CMC runs a twice-yearly course, designed specifically for Chinese TV executives, entitled Innovation, Creativity and Programme Development in UK television. The most recent delegation, from Tianjin TV, spent four weeks studying in London in September/October 2012.
CMC Summer Schools
The China Media Centre holds a series of intensive summer schools through July and August each year. These are aimed at undergraduate Chinese students of the media and encompass lectures, workshops and field trips. Students also undertake practical journalism tasks, making TV features under the direction of the university’s journalism department head, Geoffrey Davies. In 2012 approximately 100 students from Tsinghua University, the Communication University of China, Guangdong University of Foreign Studies and Shenzhen University visited London. Courses have been previously led by former Reuters editor Paul Majendie and former Media training Officer Mr Rupert Nichol.
Reporting in the UK: A Study Trip for Hong Kong Financial Journalists
Thirty-eight MA students from Hong Kong Baptist University attended the CMC study trip “Media and Communication in the UK” between January 3 and 10, 2012. The delegation was organised by Prof. Huang Yu, who took his PhD at the University of Westminster under Professor Colin Sparks and is Head of Department of Journalism at Hong Kong Baptist University. Among the highlights were visits to the Daily Telegraph, the BBC and the City of London. The trip was designed by Dr Zeng Rong and managed by Alja Kranjec.
A high-level delegation from China’s State Council Information Office (SCIO) undertook a three-week course designed for the China Media Centre by Simon Goldsworthy and Visiting Professor Trevor Morris, experts in branding and PR. Among the highlights were a colloquy with Lord Bell and senior figures at Chime Communications plc; visits to the Foreign and Commonwealth Office, the Cabinet Office, the BBC and the Guardian Newspaper; talks about advertising from Sir Chris Powell and on the use of new media from former Cabinet Office minister Tom Watson MP; and a lecture in Edinburgh from John Brown, a PR expert who formerly shared an office at Scottish TV with his brother, the former Prime Minister, Gordon Brown.
Shenzhen Media Group Briefings
Shenzhen TV sent a team of 15 producers from light entertainment and news programmes under Mr Li Yeping to meet UK producers and to learn how innovation and creativity are fostered in the British television industry. They met senior figures from ITV, Freemantle TV, Endemol and Tiger Aspect and saw programmes in production or at transmission.