Knowledge Transfer
China Media Centre Briefings
Please see “About us” and “关于我们”。
China Media Centre Briefings 
The China Media Centre, launched by Jeremy Paxman and Sun Yusheng, Deputy
DG of China Central Television, in 2005, is a research institute of the University
of Westminster. Its Director is Professor Hugo de Burgh; Alja Kranjec is Knowledge Transfer Manager and Dr Zeng Rong is responsible for maintaining contacts with Chinese institutions. There is a team of Post Doctoral Fellows and PhD Candidates, all are Chinese speakers.
CMC has managed briefings on the UK television industry for Beijing TV, Hunan Broadcasting (producers of ‘Supergirl’), Shanghai Media Group and Nanfang TV.
It has managed 7 courses for 380 of the most senior government media handlers in China selected by the State Council Information Office. In 2007 CMC designed and managed the Westminster Hearings on China’s Impact on the UK, 5 conferences held in Parliament with the participation of ministers and experts from both countries.
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Reporting in the UK
A Study Trip for Hong Kong financial journalists
25 MA students from Hong Kong Baptist University, specialising in Financial Journalism, attended the CMC study trip “Financial and Economic Reporting in the UK” from 3 January until 10 January 2010. The delegation was lead by Prof Huang Yu, who took his PhD at the University of Westminster under Professor Colin Sparks and is Head of Department of Journalism at Hong Kong Baptist University. Among highlights were visits to the Financial Times, London Stock Exchange, BBC and City of London. The trip was designed by Dr Zeng Rong and managed by Alja Kranjec.
INNOVATION 1
In October CMC launches another first, a course specially designed for Chinese TV executives by Dr Zeng Rong entitled Innovation, creativity and programme development in UK television. This course is full; if successful CMC expects to offer it twice each year.
STATE COUNCIL
The highest-level ever delegation from China’s State Council Information Office undertook a three week course designed for the China Media Centre by Simon Goldsworthy and Visiting Professor Trevor Morris, experts in branding and PR. Among the highlights were a colloquy with Lord Bell and senior figures at Chime Communications plc; visits to the Foreign and Commonwealth Office, the Cabinet Office, the BBC and the Guardian Newspaper; talks about advertising from Sir Chris Powell and on the use of new media from former Cabinet Office minister Tom Watson MP; and a lecture in Edinburgh from John Brown, a PR expert who formerly shared an office at Scottish TV with his brother the current Prime Minister, Gordon Brown, and CMC Director Professor Hugo de Burgh.
CMC SUMMER SCHOOLS 2009
The China Media Centre has held its first 2 Summer Schools for Chinese media students. In July this was directed by former Reuters Editor Paul Majendie and in September by TV producer Dr Richard Wright.
The students both learnt about the European media and undertook practical tasks, making TV features under the direction of Journalism Head of Department Geoffrey Davies.
Both summer schools were managed by Alja Kranjec, who hopes to hold at least two each year from now on.
Shenzhen Media Group Briefing
深圳市广播电影电视集团
Shenzhen TV has sent a team of 15 producers from light entertainment and news programmes under Mr Li Yeping to meet UK producers and to learn how innovation and creativity are fostered in the British television industry. Among others, they are meeting Paul Jackson at ITV, Freemantle TV, Endemol and Tiger Aspect. They will see some programmes in production or at transmission. Shenzhen’s team is in London from 21 Feb to 23 Mar and the programme is designed and led by Geoffrey Davies, Senior Lecturer in Broadcast Journalism and Head of the Department of Journalism & Mass Communications, University of Westminster.
China Media Handling Project: 2007
China Media Centre/Foreign & Commonwealth Office/Tsinghua University
China Media Centre, in conjunction with FCO and Tsinghua University, organised five very successful workshops in China this summer under the leadership of Professor Ivor Gaber. The goal of the workshops was to involve Chinese journalist and press officers in a nationwide programme covering Beijing, Guangdong, Chongqing and Nanjing, giving the participants a chance to share thoughts and experiences with Western journalists. Each workshop covered general media issues that arise between the Chinese media and Western journalists, as well as particular specialist areas. The two workshops in Beijing focussed on sport reporting and on politics. The workshop in Nanjing focussed on business reporting and in Chongqing participants explored social issues. In Guangdong environmental reporting was discussed.
The workshops were attended by journalists, senior press and propaganda officers from a wide range of central and local government organisations and the Beijing Olympics Committee. In addition, a group of 10 senior Chinese officials attended a course in London in December 2007.
The workshops were coordinated by Professor Ivor Gaber.
The following UK journalists were also involved:
Rob Walker – sports reporting
Paul Lashmar – business and social issues
Andrew Veitch – environmental reporting
Lance Price – political reporting
Jonathan Watts the Guardian’s Beijing correspondent
Nick Mackie the BBC correspondent based in Chongqing
State Council Information Office Course: 30 June – 18 July 2007
The State Council of the People’s Republic of China, namely the Central People’s Government, is the highest executive organ of State power, as well as the highest organ of State administration.
The State Council Information Office (SCIO) have invited the University of Westminster’s China Media Centre to deliver a high level briefing on UK Government media relations in July this year.
Twenty senior members of the SCIO staff spent two weeks in London learning about how the British government deals with the media, visiting senior UK media handlers, Downing Street and the BBC. Lectures were delivered by both University of Westminster experts and leading media practitioners such as Lord Bell, director of Thatcher government media campaigns and consultant to Rupert Murdoch.
If you would like more details about the projects, please contact Alja Kranjec: a.kranjec@wmin.ac.uk
