The China Media Centre was launched in 2005 by Sun Yusheng, Vice-President of China Central Television (CCTV) and Jeremy Paxman, Presenter of BBCâ€™s Newsnight. It was the first international unit under the wider umbrella of the UKâ€™s leading media research institute, Communication and Media Research Institute (CAMRI), which has since attracted Indian, Arab and other media centres.
The China Media Centre (CMC) exists to study the worldâ€™s largest media system. Its establishment shows the universityâ€™s recognition that the study of any aspect of ChinaÂ requires specialisation.
â€œThe Centre is a unique operation in the UK and has an impressive list of achievements since its establishment eight years ago, in academic research, training and reaching out to government and the media. The field is one that has been little researched in the UK and the Centre has added substantially to the UKâ€™s knowledge base in this area, which is one of critical importance in Chinaâ€™s reform and development process. It has developed effective relationships with a wide range of Chinese institutions while maintaining an appropriate level of critical awareness of the problems that need to be addressed
–Rod Wye, Fellow, Asia Programme, Royal Institute of International Affairs, Chatham House, formerly Head of Asia Region Research Analysts, Foreign and Commonwealth Office.â€Â
A brochure is available for downloadÂ here.