CMC HB interview 2014
Shui Junyi of CCTV9 interviews the CMC Director, Hugo de Burgh.

The China Media Centre was launched in 2005 by Sun Yusheng, Vice-President of China Central Television (CCTV) and Jeremy Paxman, Presenter of BBC’s Newsnight. It was the first international unit under the wider umbrella of the UK’s leading media research institute, Communication and Media Research Institute (CAMRI), which has since attracted Indian, Arab and other media centres.


The China Media Centre (CMC) exists to study the world’s largest media system. Its establishment shows the university’s recognition that the study of any aspect of China requires specialisation.



The Centre is a unique operation in the UK and has an impressive list of achievements since its establishment eight years ago, in academic research, training and reaching out to government and the media. The field is one that has been little researched in the UK and the Centre has added substantially to the UK’s knowledge base in this area, which is one of critical importance in China’s reform and development process. It has developed effective relationships with a wide range of Chinese institutions while maintaining an appropriate level of critical awareness of the problems that need to be addressed

Rod Wye, Fellow, Asia Programme, Royal Institute of International Affairs, Chatham House, formerly Head of Asia Region Research Analysts, Foreign and Commonwealth Office.

A brochure is available for download here.