Speaker: Pablo Morales (University of Westminster)
Topic: Cultural factors limiting CCTV’s efforts in reaching Latin American viewers.
Date: Wednesday, 1 November 2017
Time: 14:00 â€“ 16:00
Venue: A1.04, Harrow Campus
Chair: Professor Chang Xiangqun
OPEN TO ALL
Latin America is a region that traditionally has been tied to the Western world on a cultural level. However, in the 21st century it is increasingly gaining the attention of some emerging powers and their desire to occupy a more significant role in the international politics. Among them, China has been building up international media outlets, which would serve as a strategic tool to spread its cultural influence across the globe. Following this idea, Chinaâ€™s policy makers have chosen Spanish as one of the languages used to explain China to the world, and in particular to more than 400 million people across Latin America, as well as North America, Europe and Africa.
By evaluating the media consumption attitudes across the region and the audiencesâ€™ interest in international broadcasters, this study aims to analyse a series of cultural factors that may be undermining CCTVâ€™s efforts to spread Chinese culture in Latin America. The aim is to explore how China may need to readjust its strategy towards this region, by presenting some of the findings of an ongoing research focusing on how audiences of international news broadcasters view Chinaâ€™s CCTV (lately rebranded as CGTN), comparing it to Russiaâ€™s RT
and Iranâ€™s HispanTV.
Biography: Since joining the University of Westminster, Pablo Morales has been researching Chinaâ€™s soft power efforts in Latin America through international media and how Russia and Iran may be proving more successful by diversifying their strategy. After graduating from the Journalism Master Degree at Zhejiang University in 2010, Pablo Morales worked for China Radio International and Peopleâ€™s Daily Online in Beijing.
Notes: This is also one of the Global China Media Seminar Series (GCMSS), co-organised with Global China Institute.
If you have any inquiry about CMC events, please contact Alja Kranjec at: A.Kranjec@westminster.ac.uk