China Media Centre 2015 Winter Seminar–18 March 2015 2pm – 4pm@A6.09

China Media Centre 2015 Winter Seminar THE RISE OF CHINESE SOFT POWER UntitledSpeaker: Zhang He, correspondent, China Central Television, London Date: Wednesday 18th March 2015 Time: 2pm – 4pm Venue: A6.09, Harrow Campus Chair: Professor Hugo de Burgh   OPEN TO ALL Zhang He joined CCTV in 2012 and was posted to Britain to prepare the way for the expansion of CCTV's operation in Europe. In this seminar, he will reflect on China's rising media influence and public diplomacy, the difference between Chinese and western media, and the new challenges posed by the information age. Zhang He studied at the China Foreign Affairs University, which is affiliated to China's Foreign Ministry. After graduation, he worked for the English Service at China Radio International, covering stories across China such as the Sichuan earthquakes, the Shanghai Expo and the Guangzhou Asian Games. He spent a month travelling across Pakistan from Karachi to the Karakoram Highway and filed a series of reports on China's influence overseas. Since arriving in London, Zhang He has travelled to fifteen European countries and covered major international stories in Chinese and English for CCTV. If you have any inquiry about CMC events, please contact Alja Kranjec at A.Kranjec@westminster.ac.uk

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