Book launch at RUSI


Professors Hugo de Burgh and Daya Kishan Thussu will deliver a presentation on the domestic and international implications of the expansion of Chinese media and communications on the global media landscape at The Royal United Services Institute (RUSI) on 10 April 2018. Both speakers will be on hand to sign copies of their latest books entitled China’s Media in the Emerging World Order (University of Buckingham Press: 2017) and China’s Media Go Global (Routledge: 2018) which will be on sale. The event will take place at 11:00 and it is open to RUSI members. 

CCTV broadcasts TV formats developed on CMC Innovation courses

China Central Television’s participation in CMC Innovation courses has resulted in three major series going into production during 2017. All were developed by a CMC team including Course Leader David Morgenstern (formerly BBC Head of Development), leading UK Producers and script specialists.

  • Man against AI (机智过人)  has already been broadcast and established itself as a popular reality series. The show tests human brainpower against AI. In developing this idea, the CMC Innovation team developed a collaboration with staff at FST’s Robotics Lab.  The series format involves smart, AI-powered bots taking on human competitors in complex trials involving face and voice recognition.
  • Incredible Legend (非常传奇) has already been aired. It is a reality programme featuring the journey of Chinese top celebrities as they learn the ancient arts of Chinese cultural heritage, including the Dragon Dance, face-changing in Sichuan opera, etc. 
  • National Treasure (国家宝藏) is in production and will be broadcast early 2018. NT is a studio entertainment show featuring nine national museums in China and their role in China’s cultural history.

New Book: “China’s Media in an Emerging World Order”

Published by the University of Buckingham Press, China’s Media in the Emerging World is the latest work by the CMC’s director, Professor Hugo de Burgh. It will be launched at the Royal United Service Institute on 10 April 2018. It is available for purchase here.


China is challenging the mighty behemoths, Google and Facebook, and creating alternative New Media; 750 million people are on its Social Mediascape and there are a billion mobile phones deploying the innovative apps with which Chinese conduct their lives. Though late starters, already four of the world’s leading New Media companies are Chinese.

China’s old media – television, newspapers, radio – challenge the established powers, long thought unassailable, such as CNN and BBC. Produced in many languages on every continent, they are re-defining the agenda and telling the story China’s way. News and documentary are being followed by entertainment. The world’s biggest manufacturer of TV drama is now making its stories for export.

China’s Media tells you why and how; it investigates the Chinese media, their strengths and weaknesses, and how they are different.  Abjuring the customary casual writing off of China’s media as ‘propaganda’, this book takes them seriously, explains their immense variety and diversity and enables us to get a handle on this new force in the world.

New Book: China’s Media Goes Global

Edited by Professors Daya Kishan Thussu and Hugo de Burgh from the CMC, together with Professor Anbin Shi, Director of the Israel Epstein Center for Global Media and Communication at Tsinghua University, China Media Goes Global includes collaborations by researchers from the CMC and beyond. It will be published shortly and can be purchased from Routledge.


As part of its ‘going out’ strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it.

Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China.

Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China’s Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalisation is of wider interest.

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