CMC Case Study: MENTORING THE CREATIVE PROCESS FOR CHINESE TV

Shanghai Media Group, a leading Chinese communications corporation, sent a delegation of 15 young TV producers and directors to us to learn more about the creative process. Under our guidance they developed four potential programme formats. One proved to be a big weekend entertainment hit, generating enormous advertising revenue for SMG.

The challenge

SMG photoIn the past, programme development in China was haphazard: there was no system, no structure and no established process to develop an idea into a programme, much less maximise the success of a new format. Shanghai Media Group (SMG) had heard about UK producers and understood that development – turning an idea into a format – was an established practice in the UK. SMG wanted to learn the techniques to control and shape an idea to highlight its strengths, eliminate flaws and maximise the creativity of the team developing the idea.

They tasked the China Media Centre (CMC) with creating a mentoring course that offered both a strategic outlook and practical production techniques, but above all one that taught the members how to develop successful ideas. Read more

Shanghai Media Group

CMC and SMG Nov14The Party Secretary of SMG, Wang Jianjun made a speech praising the China media Centre of the University of Westminster for its major contribution to SMG’s development and growth. Ms Wang was speaking at the Feedback Conference on 31 October where television producers who had recently attended Television Programme Innovation and New Media in the UK  reported back to several hundred of their peers and leaders. Also congratulating CMC and the UW was Mr Huang Weimao, Deputy Director of the Shanghai Office of Foreign Expertise, in a speech in which he made many references to the special position of the UW in China as the adviser and consultant to media. Six teams of producers presented what they had achieved in London, illustrating copiously and the Team Leader. Showed a short film about their life in London. Team members made many references to individual instructors on the CMC course and the Director and Senior Research Fellow Zeng Rong were clapped and cheered, accepting on behalf of all CMC staff and instructors the appreciation and thanks of the SMG producers.

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China Media Centre 2014 Winter Seminar

SOCIAL MEDIA AND CHINA IN THE PAST DECADE

Speaker: Dr David Feng

Date: Wednesday, 05 November 2014

Time: 14:00 – 16:00

Venue: A6.08, Harrow Campus

Chair:Dr Paul Dwyer

OPEN TO ALL

D Feng photoThis talk covers China’s social media development over the past decade in general, and in the past few years in particular.  Dr Feng has long been actively involved with social media in China: his presentation combines personal experience and the reasons behind the phenomenon with a more inter-disciplinary approach. The talk examines the blogging community in China as well as the use of Twitter, Facebook, WeChat and Weibo there and the attitudes to social media of the administrations of Hu Jintao and Xi Jinping.  It also covers key “social mediated” events including the CCTV headquarters fire, the Wenzhou high-speed rail crash and the rise and fall of “big Vs” (prominent social media users with verified accounts). It further discusses what might be next for social media in a country in which the idea of the government being mere keystrokes away was alien just a few years ago.

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“批评政府是一种媒体职责”

约记者 何思佳

“批评政府是一种媒体职责”

——专访英国FT驻京记者James Kynge

James Kynge,英国《金融时报》(Financial Times)驻北京记者。他在其所著的《中国震撼世界》(China Shakes the World: A Titan’s Rise and Troubled Future – and the Challenge for America)一书中介绍了中国作为一个超级大国的发展历程。该书已被翻译成19种语言,赢得了2006年《金融时报》和高盛商业图书年度奖。James Kynge已报道中国二十余年,获得过数项新闻奖项,他现担任NPR,CNN和BBC等媒体对中国和亚洲问题的评论员。 Read more

《经济学人》的“中国眼镜”

约记者 何思佳

专访英国《经济学人》总编辑及中国编辑

1843年9月2日,《经济学人》正式创刊。 1843年12月,它第一次转载了关于中国的轶事:一个外国人在中国买火腿,结果买到了外面包着猪皮、里面裹着木块和泥巴的“假火腿”。这些受骗的外国人认为,“无论谁与中国人打交道必须慎之又慎,哪怕是这样也还是容易被欺骗。”

如今,在全球拥有超过100万销量的《经济学人》依旧表现出了对中国的持续关注。2012年, 《经济学人》在其网站的中国博客——“论语”专栏开篇致辞中,自称为“中国报道的老手”(Old Hands)。 Read more